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The partnerships were part of a multi-pronged approach to drive traffic to in-store trunk shows.
The publisher was reportedly concerned luxury fashion e-tailer Farfetch was spending too much money on marketing.
EIP Privé launches with such brands as Boehmer et Bassenge, Piaget and Bayco.
Counter is an in-store package pick-up service that Amazon just brought to the U.S.
He has stepped into the newly created role of market director, fine jewelry for the luxury e-tailer.
Retail jewelers and dealers can now join and test the platform using a free seven-day trial.
The e-commerce site is the first company under Signet Jewelers to offer “lab-created” diamonds.
A recent survey by Launchmetrics survey showed influencers with fewer than 100,000 followers are a favorite among marketers.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.