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The brand is using a new technology called Hero, which connects e-commerce customers to in-store associates.
The luxury conglomerate is going digital with a multi-brand site that will sell its own goods as well as those of competitors, according to the Financial Times.
While engagement rings will be designed online, consumers will have to take them into jewelers’ stores to actually order them, for now.
For the first time, the Chinese e-tailer is taking action against two sellers on its Taobao marketplace for selling allegedly counterfeit goods.
To help jewelers stay ahead of the curve, National Jeweler contributor Mike Farrell highlights the updates that are sure to shake things up in 2017.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.