By Michelle Graff
michelle.graff@nationaljeweler.com
Copenhagen, Denmark--Pandora is changing the way it reports its quarterly financials to align with its changing structure--an emphasis on company-owned and -operated concept stores over other forms of distribution.

In a company announcement made earlier this month, Pandora said that since 2012, revenue from company-owned concept stores has increased an average of 80 percent every year.

This year, Pandora expects revenue from company-owned concept stores to actually surpass the reported revenue for its concept stores owned by franchisees.

Because of this, Pandora no longer will be breaking out global and regional like-for-like sales growth for concept stores by ownership--Pandora-owned, franchise and distributor. Instead, the company said it will report global like-for-like sales growth for only Pandora-owned concept stores.

The company also will report like-for-like sales growth for company-owned concept stores in the United States but no other markets. (All like-for-like sales will include sales made on Pandora’s e-commerce sites.)

When it comes to revenue, Pandora said it will begin providing country-specific revenue for its seven largest markets--which includes the United States--as a supplement to revenue per region (Americas, EMEA and Asia-Pacific).

But reporting on regional revenue per distribution channel and store type will be discontinued.

Revenue from what has been classified as “Other jewellery” will be broken out into two categories, “Earrings” and “Necklaces & Pendants.”


Also under the new structure, shop-in-shops and multi-branded stores will be aggregated to “other points of sale” and their revenue and store count will be reported together.

The company will continue to report on store count in markets with 10 or more concept stores but will no longer do so for regions with fewer than 10.

Pandora is scheduled to next report financials on May 9, when it will give its results for the first quarter 2017.

Its last report, which came out in February, Pandora reported that global revenue rose 21 percent in 2016, with sales in the U.S. increasing 5 percent.

Pandora attributed its sales growth to the opening of net 336 concept stores--almost one a day for the year. Commenting on the concept store openings, the company said: “Together with the closing of multi-branded stores, this gave us a stronger and much more branded store network compared with the beginning of the year.”


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