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Holiday season sales exceeded the National Retail Federation’s expectations.
The jewelry giant’s online sales surged 61 percent year-over-year during the holiday season.
It was one of the weakest-performing regions for the jeweler in November and December.
In spite of COVID-19 restrictions and temporary store closures, December revenue exceeded expectations.
COVID-19 restrictions temporarily closed 10 percent of its store network by the end of November.
Signet’s same-store sales were up 15 percent in the third quarter. The retailer is offering in-store, online, “Buy Online, Pick-Up in Store,” services and curbside delivery options for the holiday season. (Photo courtesy of Signet Jewelers)
The company geared up for the holiday rush, equipped with five times the shipping capacity it had this time last year.
Bright spots for the American watchmaker included sales in Europe and growth in the online channel.
The jeweler’s retail sales in mainland China were up more than 70 percent in the third quarter.
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