New York--Jewelry brand Fred Leighton is making its first move into e-commerce, selling on luxury retail website Net-a-Porter. 

The collaboration went live Wednesday and includes a range of pieces, from one-of-a-kind jewelry to signature Fred Leighton creations.

The jewelry offered on the site, which is owned by luxury goods conglomerate Richemont, likely will be rotated every two to three months, CEO Greg Kwiat said.

“We think this partnership is a perfect combination,” he said. “We both have similar ways of working with our clients and curate very distinctive and special items for our customers. Matching our collection with the edited methods of Net-a-Porter is a great way to present the brand to our clientele.”

Kwiat adds that the company is working closely with the Net-a-Porter buying team to select the pieces that are offered on the site, combing their knowledge of the Fred Leighton client with Net-a-Porter’s understanding of their own shoppers to select the right mix.

“Our vision for this partnership is that this is the beginning of a very long relationship,” he said. “We want to develop it over the long term.”

He also noted that this was just the beginning of the company’s increased focus on online activity.

The Fred Leighton website will be redesigned and re-launch later this year and will include the addition of e-commerce elements, though much of that is still in the planning phase, Kwiat said. 

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