The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
For the holidays, Tiffany keeps it real
The retailer has unveiled its 2015 holiday campaign, which continues its recent focus on real-life relationships by featuring models alongside their own children, siblings or spouses.
New York--This holiday season, Tiffany & Co.’s advertisements will continue to emphasize real relationships by featuring models alongside their own children, siblings or spouses.
The new ad campaign,“Joy Comes Out of the Blue,” references both the jeweler’s iconic blue box as well as the “genuinely spontaneous expression of life’s most important moments,” Tiffany said, capturing the moment when people present someone close to them with a Tiffany blue box.
Tiffany portrays these emotions using models with their own children, siblings or spouses in black-and-white images shot by renowned photographer Mario Sorrenti and styled by Edward Enniful.
The single- and double-page spreads feature a variety of pieces and gifts that might come in a blue box. Director Michael Hussman also worked with Tiffany to create a 60-second color film by that captures Christmastime in New York.
The images will run in print as well as across digital properties under the hashtag #ATiffanyHoliday.
The retailer’s two preceding campaigns--the launch of the re-tooled Victoria, Bow, and Infinity jewelry collections as well as the “Will You” engagement campaign--also celebrated the connections of real-life loved ones.
“The joy is not only in our blue box, but also in the deep feelings people share,” Chief Marketing Officer Caroline Naggiar said. “We so often emphasize the glamour and luxury of Tiffany, but we also enjoy a heritage at the center of life’s most meaningful occasions. Tiffany’s is not only the most anticipated gift to receive, but also the most coveted to give.”
The Latest
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Emily Highet Morgan and Emily Bennett have joined the agency’s team.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.