By Michelle Graff
michelle.graff@nationaljeweler.com
Tustin, Calif.--Another specialty jeweler is giving the two-stone ring shot in its stores with the debut of its own collection.

This 14-karat yellow gold ring from the Eternal Love&Friendship Collection features 1.02 total carats of diamonds, including two round-cut center stones and round side diamonds ($990 retail).The Jewelry Exchange recently launched the Eternal Love & Friendship line of rings in showrooms. The pieces feature two large center diamonds with a pave diamond bands, and are meant to be rings “for soulmates,” representing the friendship built in addition to the journey a couple goes on together.

The Eternal Love & Friendship Collection currently has a total of six different 1-carat styles priced at $990 per carat, but the company said it plans to expand the line with an additional 15 rings, which are currently in the works, and might add pendants, earrings and bracelets in the future as well.

“We are excited about this new line of products,” COO Mark Doddridge said. “With our state-of-the-art factory and CAD system, we can continue to manufacture new styles at significantly reduced costs and pass the savings and convenience on to our customers.”

Goldenwest Diamond Corporation owns and operates the Jewelry Exchange, which has 14 retail locations across the country and an online store.

The interest in two-stone rings has picked up in recent months, following Signet Jewelers Ltd. and Forevermark’s announcement in October that they would partner to promote the Signet-developed “Ever Us” two-stone rings

Signet’s three main U.S. chains and its stores in the United Kingdom and Canada carry Ever Us, and the company also is allowing Forevermark to sell it through its retail partners in an effort to stimulate demand for diamond jewelry in the way that De Beers’ “beacon” programs did in the past.





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