By Brecken Branstrator
brecken.branstrator@nationaljeweler.com
This Scott Kay sterling silver bangle with three stations and pave diamond accents, which comes in small, average, and large sizes, is one of the exclusive products that Scott Kay will offer on QVC on Sunday.
Teaneck, N.J.--When the Scott Kay jewelry brand makes its debut on QVC this weekend, it will be Tiffany Kay who steps into the shoes of her late father to present the pieces live on air.

Scott Kay Inc. will introduce a faith-inspired line made in partnership with QVC during two times slots on Feb. 1, at 9 a.m. and at 3 p.m., a few hours before the kickoff of Super Bowl XLIX.

The move is meant to expand the reach and consumer awareness of the brand.

The pieces in the collection, which were created “to express an uplifting and universal message,” according to the company, include a variety of necklaces, bracelets, earrings, and rings made in sterling silver and set with gemstones and Diamonique, the brand name QVC uses for cubic zirconia.

Price information was not available at press time.

Tiffany Kay, who created the collection alongside her father, could not be reached for an interview Thursday but said in a statement, “It will be an honor to continue my father’s legacy and the exciting new journey we have with QVC. He had a story to tell with a message of faith, deep-rooted dedication, and to never compromise. I can’t wait to personally connect with the QVC customer and share the stories that inspired each design.”

Scott Kay died in December of a heart attack at the age of 57. He is remembered in the industry as being a pioneer in the use of both platinum and alternative metals. Following his death, employees of Scott Kay Inc. and his family said the company would “forge on,” as Kay would have wanted.



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