By Michelle Graff
michelle.graff@nationaljeweler.com
A display case of Shaquille O’Neal jewelry at Zales
Irving, Texas--With Father’s Day approaching, Zales has expanded its Shaquille O’Neal line of men’s jewelry to all of its 700-plus locations across the globe, including Zales Jewelers and Zales Outlet stores.

The collection, influenced by the retired professional basketball player, includes bracelets, cross pendants and men’s diamonds earrings, made in stainless steel with and without black plating and diamonds. Price points for the jewelry range from $60 to $1,200.

O’Neal said he had wanted to create a men’s jewelry line based on his own shopping experience, so he approached Zales with his idea in 2012.

“Today’s men want to look stylish and sharp in all aspects of their wardrobe,” he said. “My goal with the Zales collection is to bring men fashion-forward jewelry designs that are as affordable as they are sleek.”

Michele Chapa-Fowler, senior vice president of merchandising at Zales Jewelers, said the company has seen “overwhelming response for the collection from our guests, especially during peak holiday times like Father’s Day.”





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