By Brecken Branstrator
“Crazy About Tiffany’s,” a documentary that takes a behind-the-scenes look at how the jeweler became a global phenomenon, will launch this month.
New York--Put a little jewelry box in a certain shade of blue in front of someone and, chances are, they will be able to tell you which brand it came from exactly.
Tiffany & Co. has become one of the most iconic luxury jewelers in the world, and now a new film called Crazy About Tiffany’s will offer a behind-the-scenes look at just how the company achieved that.

Written and directed by Matthew Miele, who also did the Scatter My Ashes at Bergdorf’s documentary, the fully authorized film covers the brand’s history as it went from simply a jewelry store to a global phenomenon.

Taking its name from one of Audrey Hepburn’s lines in Breakfast at Tiffany’s, the 87-minute documentary shows viewers how each jewel is conceived by Francesca Amfitheatrof, Tiffany’s first female design director, and injects a bit of pop culture as well, like the Oscars red carpet and the Super Bowl trophy, which has been produced by Tiffany & Co. since 1967.

It also focuses on the Tiffany family and looks at how the brand’s master craftsmen create their designs.

Watch: The trailer for Crazy About Tiffany’s

In addition to interviews with the people behind the brand, the film includes interviews with celebrities like actress Jessica Biel, news anchor and author Katie Couric, producer and director Baz Luhrmann (the latest remake of The Great Gatsby) and stylist Rachel Zoe.

The film is scheduled for release on Feb. 19 in theaters in theaters in New York, Los Angeles, Chicago, Phoenix, Cleveland, Atlanta, Miami, Houston and Toronto, and also will be available to watch on demand. The movie also is being offered through Tugg, a web-based platform that allows viewers to bring movies to their local theater for group screenings.

Editor’s Note: This article was updated on Feb. 16 to include more information about where the movie can be seen.

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