The lobby of the Luxury Brand Group’s new Manhattan office, Bryant Park LBG, which officially opened in July.
New York--Luxury Brand Group, the Southern, Calif.-based marketing and communications firm run by Frank Proctor, has opened a new office in New York City.

The new Bryant Park LBG office formally opened in July, marking a major milestone in the agency’s 12-year history.

Remarking on the opening, Proctor said, “A bi-coastal expansion was the next logical step for the LBG team as we enter our 13th year. To enhance our clients’ competitive edge in today’s global marketplace, we needed a unique presence in the editorial media hub of New York City.”

The company said having an East Coast office will enhance media relations with New York-based editors and stylists for all LBG’s luxury clientele, which includes designer jewelry brands, luxury beauty brands and trade organizations. It also will enhance the ease and efficiency of special event planning, product previews and editorial and product placement opportunities for the brands LBG represents.

The Luxury Brand Group staff will split their time between the West Coast and New York.

The company also has longtime luxury communications and marketing consultant Duvall O’Steen, who spent nearly 12 years with the World Gold Council, working in its New York office as project director.

Proctor said new staffing appointments for the Bryant Park LBG office are underway and will be announced this fall.

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