A rendering of the interior of the new Thomas Sabo boutique in New York
A rendering of the interior of the new Thomas Sabo boutique in New York

New York--Thomas Sabo has its eye on the U.S. market.

The Germany-based jewelry and watch company, which has more than 300 retail locations, is opening its first U.S. boutique this week at the Westfield mall, part of the World Trade Center in New York.

Company founder and Chairman Thomas Sabo commented, “We are very proud about the opening of our first flagship store in the U.S. in the brand-new Westfield World Trade Center in New York City. This opening symbolizes a big step for the company in terms of positioning Thomas Sabo as one of the leading premium jewelry and watches brands worldwide.”

Thomas Sabo also has announced the appointment of a new U.S. wholesale director, Todd Tieche. Tieche formerly worked for Richemont, Morellato and Parmigiani.

“I am thrilled to be joining the brand at such thriving times and am delighted by the upcoming opening of the New York flagship store for Thomas Sabo,” said Tieche. “This represents a unique opportunity to show both existing and new partners the world of Thomas Sabo--from premium to affordable luxury-- in an exclusive environment. I’m sure that this calling card will push the U.S. business.”

Christoph Gerschütz, international sales manager and head of sales for the U.S. and Canada said, “We are pleased to see Todd joining our team. His expertise as well as experience in the market and connections in the U.S. will support the brand’s overall growth. In addition to hiring Todd Tieche, Thomas Sabo cooperates with industry renowned distributing partners for a fast, continuous and stable expansion across the U.S. territory. To date, Thomas Sabo is represented in more than 30 U.S. states and we are looking forward to seeing further growth led by Todd and his team."

The Thomas Sabo New York flagship store will open on Tuesday.

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.