Here, a Tiffany & Co. holiday window display recreates an iconic New York landmark, Rockefeller Center, accessorized with Tiffany watches.
Here, a Tiffany & Co. holiday window display recreates an iconic New York landmark, Rockefeller Center, accessorized with Tiffany watches.

New York--Once Manhattan’s Fifth Avenue jewelers and department stores unveil their elaborately decorated windows each year, passersby know it’s officially the start of the holiday season in New York City.

This year, the city itself served as inspiration for Tiffany & Co.’s holiday windows, which depict iconic New York landmarks transformed into wintry wonderland tableaux.

In one window, two Tiffany watches sit in front of a miniature Rockefeller Center, complete with a replica version of the annually erected Christmas tree and the permanent gold statue of Prometheus.

In another scene, lower Manhattan is pictured at a distance, across the Hudson River and beneath a sparkling array of New Year’s Eve fireworks. The vignette features the jewelry house’s T square bracelet.

An elaborate winter picnic in Central Park is the theme of another window, which is filled with champagne and sweets, and sprinkled with jewels throughout.



An ornate, jewelry-strewn tree atop a Park Avenue terrace with the city’s skyscrapers and a multitude of chandeliers in the background fills another window, featuring pieces from Tiffany’s Victoria line.

“We’ve created the ultimate Tiffany holiday with dazzling displays that showcase trees trimmed with jewels and vignettes of iconic New York City landmarks that are a nod to our heritage,” said Tiffany’s Vice President of Creative Visual Merchandising, Richard Moore.

The store’s holiday windows even depict a miniature of their own storefront, with their signature keys featured by the Art Deco doors.

As for the outside of the Fifth Avenue flagship, Moore replicated a firework motif from the archives, which originally was designed as part of the setting for the Tiffany Yellow Diamond, shown at the 1939 World’s Fair in New York.

Instead of diamonds, the updated firework motifs adorning the store are comprised of LED lights that light up for nightly shows.

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