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Designer Neil Lane has become a household name over the past decade, due to his red carpet placements and position as the resident jeweler for proposals on ABC’s “The Bachelor,” “The Bachelorette” and spin-off “Bachelor in Paradise.”
New York-- Authentic Brands Group has purchased a majority stake in fine jewelry brand Neil Lane and announced plans for expansion.

Neil Lane is the first fine jewelry addition to ABG’s fashion-centric portfolio, which includes brands like Judith Leiber, Juicy Couture and Frye.

Last Friday, the global brand development, marketing and entertainment company announced its acquisition of Neil Lane, as well as its intention to grow the brand.

“We are honored to welcome Neil Lane to the ABG family,” said ABG Chairman and CEO Jamie Salter in a press release announcing the acquisition.

“Neil’s influence in jewelry, bridal and entertainment provides a solid foundation from which to grow Neil Lane into a full lifestyle brand.”

ABG indicated that jewelry will continue to be the focus for the Neil Lane brand, with expansion planned into the home, travel and fashion categories.

In addition to its flagship boutique in West Hollywood, California, Neil Lane jewelry is carried in more than 3,500 retail locations worldwide. Signet Jewelers offers exclusive Neil Lane-branded engagement rings and wedding bands at its Kay Jewelers, Zales and Jared the Galleria of Jewelry stores.

“I’m excited to have my brand as part of ABG’s esteemed portfolio,” Lane said in the release. “ABG’s capabilities in building value are unparalleled, and I’m confident that together we will take my brand to the next level.”

Neil Lane is a fixture in the Hollywood jewelry scene, propelled in part through his role as resident jeweler of ABC’s “The Bachelor” franchise.

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