De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
JTV Sponsoring Reality Show on Lifetime
It’s part of a push to introduce JTV to a younger demographic.
Knoxville, Tenn.--Jewelry Television is playing a role in a new Lifetime reality show.
It’s one of the sponsors of “American Beauty Star,” a competition series hosted by supermodel Adriana Lima, in which 12 hair and makeup artists face off in a series of judged challenges until one winner remains.
JTV will have a prominent role in the series each week, the company said. As the contestants create their hair and makeup looks on models, they will adorn their work with jewelry from the “JTV.com Accessory Wall.”
Additionally, one week will feature a challenge dedicated to JTV, in which the contestants create looks inspired by pieces of jewelry.
The winner of that challenge will receive $10,000 worth of jewelry from JTV, as will the ultimate winner of the series.
Vice President of Marketing Jill Johnson commented, “This sponsorship of ‘American Beauty Star’ is a great opportunity for JTV to align with a new series that complements our brand and product offering.
“As we look for new ways to engage with consumers, especially those who are younger and new to JTV, the integration with ‘American Beauty Star’ will be an incredibly effective vehicle for JTV to not only capitalize on the anticipated popularity of the program but will help introduce JTV and all we have to offer to a new demographic of potential customers.”
“American Beauty Star” premiered on Lifetime on Sept. 21. It airs on Thursdays at 10:30 p.m. EST. Immediately after, JTV airs a program on its own channel, from 11:30 p.m. to 12 a.m., discussing the jewelry featured in the show.
JTV is launching a sweepstakes for viewers of the program to enter for a chance to win a trip for two to Los Angeles and receive a beauty makeover from an “American Beauty Star” contestant. The prize includes airfare and hotel for two, plus $1,000 cash, $1,000 worth of JTV jewelry and a Wolf jewelry travel case.
More information is available on the JTV website.
The Latest
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
LVMH said the company performed well despite an uncertain geopolitical and economic environment.
It’s ultra-feminine and filled with gold, pearls, and soft pastels.
Its updated book for mountings is also now available.
She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.
Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.
He is remembered by loved ones for his loyalty, integrity, and kindness.
Hosted by Freeman’s | Hindman, the sale will take place May 7-8.
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
From lab-grown diamonds and AI to the inevitable Taylor Swift mention, here are some of Conclave’s most intriguing educational offerings.
From cybersecurity liability to trade show coverage, insurance experts share tips on how to build the right policy.
The charm is a modern rendition of the evil eye amulet that has been worn for thousands of years.
Ahead of its trade show next month, TJS awarded free registration and accommodations to one jewelry professional and three students.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
Members can still sell lab-grown stones, it said, but only natural gems are allowed on the show floor.
He is remembered for his charisma, passion, integrity, kindness, and wit.
The retailer also appointed two new board members, avoiding a proxy fight from a potential buyer.
The bridal collection consists of 35 engagement rings and seven wedding bands.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
The family-owned jeweler has a new education section on its website dedicated to the history of diamond cutting.