Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Trisha Spillane Returns to Hearts On Fire to Head PR
Spillane returns to the company after time at Rue La La and Swarovski.
Boston--Hearts On Fire has re-enlisted Trisha Spillane for its public relations and marketing team.
Spillane rejoins the brand as the director of public relations and brand communications. She previously worked for the company for more than six years, beginning as a marketing assistant and working her way up to publicity and marketing manager.
Spillane left the company in 2012 to become the consumer experience marketing manager at Swarovski, followed by a stint as the director of public relations and brand communications at e-commerce site Rue La La. There, Spillane spearheaded coverage opportunities and partnerships, focusing on luxury and fashion.
“I’m really looking forward to digging my heels into a lot of different initiatives at Hearts On Fire,” Spillane told National Jeweler. “I can tell you, I’ve been privy to some of the fabulous collections coming down the pipeline and I can’t wait until they’re ready to show off. I might even have to add a few pieces to my own jewelry box.
“Additionally, as you know, the Chow Tai Fook Company owns Hearts On Fire. We are fortunate to have the strength and vision of this exciting company behind us, and there are so many innovative plans in the works that it is a truly inspiring time to be part of this brand.”
In her new director position, which will encompass public relations, events, social media and partnerships, Spillane will report to Hearts On Fire’s vice president of marketing, Stephanie Evans Greene.
Spillane said that she was also looking forward to rejoining a stellar team.
“The internal family that is the Hearts On Fire team is unlike any other,” she explained. “A group of truly talented and driven employees make up this company, and their passion can perhaps only be rivaled by our channel of independent retailers. It’s amazing to see that 20 years later, HOF has remained top-of-mind, and continues to have an exceptional group of retail partners who truly live and breathe the brand.”
Hearts On Fire is also looking to fill roles on Spillane’s team, as well as the marketing team as a whole. For more information, visit the company’s website.
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