Carol Pennelli now will serve as the president of David Yurman.
New York--David Yurman has named a new company president.

Carol Pennelli will report directly to chairman and CEO David Yurman. She will oversee all areas of the business outside of design and creative.

Pennelli has worked at David Yurman for more than 15 years. Her most recent role was chief commercial officer, where she oversaw profit and loss as well as general performance in retail, wholesale and digital sectors.

Before joining David Yurman she was the senior vice president of sales, education and global special events at Bobbi Brown Cosmetics.

“Since Carol joined our company over fifteen years ago, we have transformed from a wholesale company to a dynamic global omnichannel organization,” Yurman said.

“Carol has been critical to our business's growth across all commerce points, and has a unique and deep understanding of our brand. We are well-positioned for growth under her leadership, and I look forward to continuing working with Carol to achieve greater success.”

Pennelli said, “I am honored for the opportunity to be at the helm of David Yurman as this dynamic American brand evolves into a truly global organization. Working closely with David, Sybil and Evan, I look forward to fostering an environment that seamlessly unites functions, while elevating the innovative and entrepreneurial DNA of David Yurman.”

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