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David Yurman’s iconic cable bracelet is one of the brand’s most knocked-off items. Pictured is a limited edition version of the style introduced for the holidays that was inspired by the Statue of Liberty.
New York—Jeweler David Yurman took on counterfeiters and won.

The luxury jeweler was awarded $1.5 million after the United States District Court for the Southern District of New York ruled in the company’s favor against 31 defendants operating websites selling counterfeit jewelry.

The defendants’ IP addresses were located mainly in China, but also in California and Michigan, per court documents.

The offending websites featured copyrighted images and trademarks with misleading URLs like “davidyurmanstore.com” and “davidyurmanvip.com.”

The brand argued that the misuse of its trademarks has “significantly injured Yurman’s reputation and goodwill, and has diluted the distinctiveness of the famous Yurman Marks,” according to court documents.

On top of the monetary damages, the court also issued a permanent injunction against the defendants barring them from manufacturing, distributing, advertising or selling any counterfeit Yurman products.

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All the DavidYurman.com look-alike website domains will be transferred to the company as well.

"We are pleased with the judgment and will continue to take aggressive action to protect our consumers, our designs and our trademarks," said Carol Pennelli, president of David Yurman.  "We will not tolerate infringers and counterfeiters in the marketplace regardless of where they operate.”

The company’s real website has a section dedicated to helping consumers report fraud and suss out counterfeit products. 

It warns customers to be wary of discounted products or deals that seem too good to be true.

“Products purchased outside of our authorized channels have a high likelihood of being knockoff or counterfeit product,” a David Yurman spokesperson told National Jeweler.

The site’s fraud section provides a list of the places selling genuine David Yurman products, including its boutiques, Neiman Marcus, Bloomingdale’s, Saks Fifth Avenue and Nordstrom.

The International Chamber of Commerce projects counterfeit products may siphon $4.2 trillion from the global economy and put 5.4 million jobs at risk by 2022.


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