By Lenore Fedow
Graff’s New York City flagship store has been on the corner of Madison and East 63rd since 2001.
New York—Graff has found a permanent home on Madison Avenue, acquiring the building where its New York City flagship store is located.

The five-story building, which the London-based company’s New York store has occupied since 2001, is located at 710 Madison Avenue on the corner of East 63rd Street.

The company did not disclose the price of the building, but London-based Tribeca Holdings previously purchased it in 2014 for $70 million.

“The acquisition by Graff marks another important milestone for the house and ensures that the flagship store will continue to delight with the most fabulous jewels in the world for many years to come,” the company said in a statement.

The building, which dates back to 1910, features a main salon, a mezzanine, and a VIP room, as well as offices and apartments on upper floors, a spokesperson told National Jeweler. 

Architect Peter Marino gave the space a makeover in 2009. He has also worked on Graff’s building in San Francisco, as well as stores for Barneys, Bulgari, Chanel, and Dior.

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