Lewisville, Texas—Vassi Design Group has hired Kirk Aronson as the vice president of business development for luxury packaging and display company Chippenhook. 

This is a new role for the company. 

20190314 Kirk AronsonKirk AronsonAronson joins Chippenhook with more than two decades’ experience in the luxury business sector, working for companies like Versace and Louis Vuitton, where he was instrumental in relaunching brands and increasing sales. 

He will be based out of Florida. 

In a company statement, he said: “Luxury brands and retailers today need to offer experiences for the consumer to win their business. They have to be attracted or lured to a product away from the unlimited other choices they have in today’s marketplace.”

Chippenhook President Paul Dietz said: “Kirk’s addition to our team enhances our depth in the luxury marketplace. His knowledge and team-building style will accomplish extraordinary things.”

SigmaQ-owned Vassi Design Group’s portfolio of brands is comprised of Specialty Premium Packaging, which manufactures for multiple industries; Bufkor, which supplies in-case jewelry and watch displays and packaging; and Chippenhook.

For more than 35 years, Chippenhook has created custom visual merchandising and fixtures for apparel, optical and fashion for international luxury brands.

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