The RealReal has opened its third full-scale boutique that allows for both consigning and shopping.
New York—The RealReal has expanded its brick-and-mortar presence with a third location.

Last week the online luxury consignment seller opened a store in New York City’s Upper East Side neighborhood at 871 Madison Ave., a smaller counterpart to its downtown SoHo flagship, the company said.

Like its other New York City and West Hollywood, California boutiques, the new location features a consignment office where customers can receive complimentary valuations from The RealReal’s staff gemologists, horologists and authenticators on fine jewelry, watches, handbags and sneakers.

20190515 TheRealRealPictured is the exterior of The RealReal’s third full-service consignment and shopping boutique, located in New York City’s Upper East Side.

In total, The RealReal has 10 in-person consignment offices around the country, including the three located in its boutiques.

The focus of the new store is on consignment services, but customers can also shop a curated selection of fine jewelry, watches, women’s ready-to-wear clothing, art, and home pieces.

The store also provides a consignment drop-off service for those who don’t want to sit down with an expert, personal shopping and product viewings for high-value pieces.

CEO Julie Wainwright said in a press release: “We’re growing our presence in New York to support the strong demand we’ve seen for both shopping and consigning since opening our SoHo store a year and a half ago. This new format store bridges the gap between our luxury consignment offices and our flagships stores, bringing together an expanded assortment of expert services and a curated selection of luxury goods.”

20190515 TheRealReal 2A consignment appointment at The RealReal

The company said it doesn’t have large-scale plans to roll out more stores.

Head of Retail Michael Groffenberger said, “Right now we’re focused on the opening of Madison. It’s not a signal of any strategic pivot toward a greater brick-and-mortar presence, as much as meeting demand from our members as to where it suits them best.”


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