Sean Kell (pictured) is taking the helm at Blue Nile, replacing interim CEO Eric Anderson.

New York—Blue Nile has recruited a new CEO.

Sean Kell most recently was CEO at A Place for Mom, the largest senior living referral service in the United States.

He’s served in executive roles at companies including Expedia, Hotels.com and Starbucks, and brings expertise in ecommerce, digital innovation, brand marketing, call center operations and product management, Blue Nile said.

“Blue Nile revolutionized the consumer experience of purchasing diamonds and fine jewelry online,” Kell stated in a news release announcing his hire.

“The opportunity to deepen customer relationships and offer an extraordinary experience when shopping for the most cherished moments in their lives is an honor. I am excited to join the team and amplify our strategic priorities.” 

David Humphrey, a managing director at Blue Nile owner Bain Capital Private Equity and a member of the board of directors, added: “As the engagement ring and fine jewelry industries continue to evolve, Sean’s leadership and strategic vision will elevate Blue Nile’s modern approach to becoming our customer’s jeweler for life.

“Sean is a seasoned leader, and we are thrilled to have him as Blue Nile’s next CEO.”

Bain Capital Private Equity and Bow Street LLC purchased the formerly publicly traded company in 2017.

A number of executives have left the e-tailer in the ensuing years, including former CEO Jason Goldberger, who left in January after less than two years at the company and was just named the new CEO of Sur La Table.

Goldberger, previously the head of Target.com, replaced former CEO Harvey Kanter.

Kell takes over for interim CEO Eric Anderson, Bain Capital’s executive vice president.


|Subscribe >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.