The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
Demolition Damage Temporarily Halts Production at Strellman’s
The Minnesota-based jewelry manufacturer is at a standstill after a wall collapsed into its factory last week.

Virginia, Minn.—Production at jewelry manufacturer Strellman’s in Virginia, Minnesota has been temporarily halted after a construction accident sent pieces of a brick wall crashing through its roof.
The Northland Building, the former headquarters of St. Louis County government, was being demolished last week when a brick wall in an adjacent alley came crashing down, causing structural damage to several businesses on Chestnut Street, according to a local report.
Jim and Julianne Paulsen, owners of Strellman’s Dramatic Jewelry as well as retail store Rocks the Jewelers, reached out to National Jeweler Wednesday to share their story and update customers.
“We are very thankful that our employees were safe during this accident and that no one was injured from the neighboring business affected,” Julianne said in an email to National Jeweler.
The pair witnessed firsthand the wall crashing down onto the Strellman’s building, watching from their store next door as debris and bricks fell through the ceiling.
While reconstruction plans are in the works, the factory is at a standstill and current orders are expected to be delayed by a couple of weeks, Julianne said.
Rocks the Jewelers was spared any major damage, but the store’s holiday stock will be impacted as production is at a halt at Strellman’s.
The factory, covered in dust and debris, isn’t suitable for jewelry-making, explained Julianne. If the wax in the mold isn’t completely clean, the gold will become porous, which leads to pitting.
Founded in 1948, Strellman’s manufactures jewelry for more than 300 retailers throughout the United States.
The retailers have all been contacted, Julianne said, and were “very gracious and understanding.”
There is one retailer facing a hard deadline for a holiday festival, so Strellman’s is working to make sure the show goes on without a hitch.
The office is still open and taking calls, she said, and she encouraged jewelers to continue to place orders.
They are confident in the business’ ability to stand resilient in the face of a setback.
“We are grateful to the jewelry community’s support during this time. Knowing people care brings warmth to our hearts,” Julianne said.
Retailers with questions can contact Strellman’s by phone at 1-800-547-5114 or by email at Strellmans@gmail.com.
The Latest

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.


Sponsored by De Beers Group

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

Vivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

Laurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.



















