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The partnership with the Kansas City Chiefs quarterback includes a limited-edition jewelry collection.
The brand kicked off its relaunch event last week, showing off its revamped stores and new collections.
Le Tote will keep the retailer’s 38 locations open for now, but redevelopment may be on the table in 2021.
The council’s founding members are jewelry industry veterans.
The company pointed to the impact of tariffs, watch market challenges and “the increasingly volatile global environment.”
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.