In his latest Squirrel Spotting column, Peter Smith chats with Kevin and Kathi Main about why they closed their California jewelry store.
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Peter Smith suggests adopting a seamless turnover practice that includes “loitering with intent.”
Smile, Peter Smith says, and stay away from chronically negative people.
No one really but, luckily for us, people shop with their hearts, not their heads, Peter Smith writes.
Your first answer might be, “the same team I’ve had for years,” but that is not necessarily the best answer, Peter Smith writes.
If it’s the jewelry store’s salespeople and not the owner, then you have a problem, Peter Smith writes.
Peter Smith profiles two women who realized their life’s dream of opening their own jewelry stores.
From being a good listener to giving compliments, Peter Smith runs down a list of qualities top managers possess.
Peter Smith shares a dozen tips meant for both new and experienced salespeople.
Fresh off another trade show, Peter Smith shares his thoughts on the widely used, and much debated, practice.
Change can be more powerful than you think, columnist Peter Smith writes.
Peter Smith says stores have to hire salespeople who can successfully execute in the space between pleasantries.
While the industry provides plenty of formal learning opportunities, maintaining an educational culture that starts closer to home is an absolute must, Peter Smith says.
Jewelers shouldn’t expect sales to increase when they have the wrong product in their showcases, Peter Smith writes.
Peter Smith recently went on a trip with his 16-year-old son. Here’s what it taught him about how young people shop.
Proactively driving more people through the doors is essential to improving conversion rates, Peter Smith says. Here’s how to do it.
You just need to outrun the other jewelers who haven’t adapted their businesses, Peter Smith writes.
Peter Smith shares what he learned about great leaders from reading the autobiography of a legendary Boss, Bruce Springsteen.
A great deal of time is spent coaching the correct language for sales. But even more important, Peter Smith says, is what your body language is saying.
Peter Smith recounts two bad customer service experiences to get jewelers asking the question: Are my store’s policies customer-friendly?
Peter Smith discusses how retailers can go about really setting themselves apart from the pack.
When looking to hire or promote, jewelers need to be realistic about the fact that there will be ups and downs no matter what, Peter Smith writes.
Peter Smith shares snapshots of three jewelry stores that he says knock it out of the park when it comes to the retail experience.
Peter Smith discusses the possibilities that come with asking customers to talk about the person for whom they are buying.
Peter Smith breaks from hanging his stocking by the chimney with care to share tips on staffing, stocking and selling.