Marketing


Diamond Foundry Among Those Boycotting Facebook

July 8, 2020
Hundreds of companies have halted advertising on the social media site to protest its lack of policing hate speech and misinformation.

Buccellati’s New Ad Campaign is a Love Letter to Rome

June 26, 2020
The Buccellati-cut diamond, created in honor of the brand’s centenary, makes an appearance.

Tacori Is About to Be the Jewelry Star of a New Reality Show

June 25, 2020
The company has also extended a special platinum promotion to boost business for retail partners.

JVC Releases Digital Guide Demystifying FTC Guidelines

June 22, 2020
The comprehensive resource is available to download for free online.

The Diamond Producers Association Has a New Name

June 3, 2020
It’s now called the Natural Diamond Council and is slated to launch a new advertising campaign this fall.

Forevermark Expands E-Commerce, Launches Capsule Collection

May 28, 2020
The De Beers-owned diamond brand has partnered with stylist Micaela Erlanger to create a diamond and platinum bridal capsule collection.

10 Jewelry News Stories You Might Have Missed

May 15, 2020
Updates on jewelry trade shows, a new coronavirus relief bill is unveiled, Jared is hosting virtual weddings, and more.

A Brooklyn Agency Has Created an Ad for Jewelers, With Love

April 8, 2020
The video focuses on the role jewelry plays in life’s special moments and how it honors our emotional connections.

Designs on Marketing: Build a Monthly Digital Publication

April 6, 2020
Jacqueline Stone gives some tips for keeping content fresh, fun and thoughtful in a time when communication is taking place largely online.

5 Tips on Public Relations During a Crisis From an Expert

March 31, 2020
Now is not the time to stop communicating, says Cindy Krupp.

Pandora Bolsters Marketing Team Amid Reorganization

March 30, 2020
The Danish jeweler added three new members to its marketing team as parts of its multipart strategic reorganization.

Freida Rothman’s New Campaign Stars Holocaust Survivors

March 12, 2020
It features a jewel that gives back.

GCAL to Roll Out Marketing Campaign Marking 20 Years

March 11, 2020
The campaign will launch this June in Las Vegas.

Aurate to Host Jewelry Trade-In Day at SoHo Store

February 28, 2020
The direct-to-consumer fine jewelry brand is helping customers clean out their jewelry boxes in honor of International Women’s Day.

Where Victoria’s Secret Went Wrong

February 27, 2020
The once-mighty retailer’s recent struggles are a testament to the importance of listening to your customers, Associate Editor Lenore Fedow writes.

WJA Is Getting the Jewelry World on Board for ‘March Is Me Month’

February 27, 2020
Signet, Macy’s, Richline Group and Stuller are some of the big names participating in the consumer-facing campaign.

Diamonds Do Good Names Proposal Contest Winners

February 19, 2020
The “Real Stories. Real Diamonds. Real Impact.” contest is in its second year.

FTC Seeking Public Comment on Ad Endorsement Guidelines

February 13, 2020
It comes as part of the agency’s regular review of current rules and guides.

5 Jewelry News Stories You Might Have Missed

January 31, 2020
WJA’s first ad campaign, the WDC’s new executive director and more news to catch up on before the Tucson gem shows kick off.

WJA Launching First Consumer Ad Campaign

January 27, 2020
It targets women looking to buy jewelry for themselves.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.