Marketing


See the Limited-Edition Earrings Lagos Is ‘Dropping’ This Fall

September 23, 2020
The jeweler is employing the retail model favored by streetwear brands.

Joy Joya’s New Book Dives into Jewelry Marketing

September 22, 2020
Marketing expert Laryssa Wirstiuk has penned a guide to jewelry marketing, covering customer awareness, data utilization, and more.

Golden Globe-Nominated Actress Fronts New Diamond Campaign

September 21, 2020
Ana de Armas, who scored a Globe nod for her performance in “Knives Out,” is the face of the Natural Diamond Council’s marketing push.

Stuller Releases New Diamonds and Gemstones Catalog

September 11, 2020
The reimagined edition of its loose stone book features a Notable Gemstones section and Stuller Diamonds with grading reports.

10 Jewelry News Stories You Might Have Missed

September 4, 2020
Rolex reveals its new watches, four are sentenced in a case involving counterfeit Native American jewelry, and more.

The Tiffany Diamond Takes Center Stage in New Mystery Thriller

August 25, 2020
The iconic fancy yellow diamond will be featured in “Death on the Nile,” based on Agatha Christie’s 1937 novel.

NCDIA Adds Industry Veteran Robert Bouquet to Its Team

August 25, 2020
The association is also building a “United Nations of ambassadors” to promote natural color diamonds.

Meet Bulgari’s New Ambassador

August 20, 2020
The Italian jeweler’s latest campaign stars American supermodel Martha Hunt.

This Sky-High Proposal Will Warm Your Heart

August 19, 2020
J.R. Dunn Jewelers’ “Say it Big” proposal giveaway let one lucky man pop the question in an unforgettable way.

There’s a New Peridot Mine in the Changbai Mountains

August 17, 2020
Fuli Gemstones is mining, processing and cutting vivid, grass-green peridot in the northeastern region of China.

GCAL Introduces Podcast Series, ‘Diamond Profile’

August 11, 2020
The first guests are Stuller executives.

At 60, Accutron Decides It’s Time for a Podcast

August 6, 2020
“The Accutron Show” is a deep-dive into American culture, entertainment and history, with a new episode streaming every week.

Diamond Foundry Among Those Boycotting Facebook

July 8, 2020
Hundreds of companies have halted advertising on the social media site to protest its lack of policing hate speech and misinformation.

Buccellati’s New Ad Campaign is a Love Letter to Rome

June 26, 2020
The Buccellati-cut diamond, created in honor of the brand’s centenary, makes an appearance.

Tacori Is About to Be the Jewelry Star of a New Reality Show

June 25, 2020
The company has also extended a special platinum promotion to boost business for retail partners.

JVC Releases Digital Guide Demystifying FTC Guidelines

June 22, 2020
The comprehensive resource is available to download for free online.

The Diamond Producers Association Has a New Name

June 3, 2020
It’s now called the Natural Diamond Council and is slated to launch a new advertising campaign this fall.

Forevermark Expands E-Commerce, Launches Capsule Collection

May 28, 2020
The De Beers-owned diamond brand has partnered with stylist Micaela Erlanger to create a diamond and platinum bridal capsule collection.

10 Jewelry News Stories You Might Have Missed

May 15, 2020
Updates on jewelry trade shows, a new coronavirus relief bill is unveiled, Jared is hosting virtual weddings, and more.

A Brooklyn Agency Has Created an Ad for Jewelers, With Love

April 8, 2020
The video focuses on the role jewelry plays in life’s special moments and how it honors our emotional connections.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.