Marketing


PGI Relaunches Resource Website for the Trade

March 1, 2021
Among the new features is a section of downloadable content, such as website and social media assets.

Small Businesses to Spend More on Video Ads in 2021, Says Survey

February 23, 2021
More than 35 percent of small businesses surveyed by The Manifest expect to invest more in video advertising this year.

Survey Says: Sapphire Is King for Both Trade and Consumers

February 22, 2021
Plus, current consumer interest in colored stones, how sales in the category have been, and more insights from a recent study by MVI Marketing.

Watch: Insights, Tips and Tricks to Make the Most of TikTok

February 18, 2021
National Jeweler asked a lapidary, retailer and social media expert what users should know as they dive into the video platform.

Le Vian Celebrates 20 Years of Chocolate Diamonds

February 16, 2021
The luxury jeweler has created short, social media-focused ads to appeal to a new generation of customers.

Natural Diamond Council Announces Retailer Partner Program

February 4, 2021
It allows fine jewelry sellers access to NDC’s global campaigns.

Zales’ Valentine’s Day Campaign Is About All Kinds of Love

February 3, 2021
The new ad campaign features the fictional goddess “Valentina,” who sports Cupid wings and bright, bold jewels.

Watch: Fine Jewelry Trends in the New Year

January 29, 2021
Beanie Major, Randi Molofsky and Jen Cullen Williams opine on the styles to look out for in 2021.

David Yurman’s Spring Campaign Is a Love Letter to New York

January 27, 2021
It offers a sneak peek of an upcoming collection.

Jewelers of America Is Launching a Digital Academy

January 27, 2021
The trade association is expanding its webinar series with a host of technology-focused sessions over the next three months.

TAG Heuer’s New Ambassador Is a Vocal Black Lives Matter Supporter

January 20, 2021
Tennis champion Naomi Osaka has an agenda on and off the court.

Mayors’ New Jewelry Campaign Targets the Modern Jewelry Consumer

January 19, 2021
It mixes and matches the jewelry stores’ designers like Gucci, Messika and Roberto Coin for a fresh take on jewelry styling.

Cartier’s New Campaign Celebrates Its Most Iconic Pieces

January 11, 2021
It brings together the jeweler’s best-selling pieces in one advertising campaign for the first time.

Top Social Selling Tips: A 2020 Year-End Review

December 15, 2020
Duvall O’Steen and Jen Cullen Williams are making a list of the best advice from this year’s Creative Connecting columns.

WJA Will Market to Self-Purchasers Again This March

December 9, 2020
The organization created “March Is Me Month” last year at the advice of its executive leadership forum.

Strong Start Has Jewelers Hopeful for the Holidays

December 3, 2020
See what the 12 independent jewelers interviewed by National Jeweler had to say about Thanksgiving weekend sales, their bestsellers and how the pandemic has changed their businesses.

Watch: Communicating in Times of Crisis

November 23, 2020
Two leading fine jewelry publicists weigh in on how to speak with customers during a global health crisis, and in times of social and political turmoil.

Watch: A Webinar on Hosting Virtual Events

November 20, 2020
National Jeweler chats with two experts about how jewelers and designers can best connect with clients during the season ahead.

Why Gübelin Wants Us To Talk About Gemstones Like Wine

November 18, 2020
The lab’s new Gemstone Rating evaluates the quality, rarity and salience of a stone to assign it a numerical value from 75 to 100.

The World Is Listening

November 18, 2020
Today’s consumer wants to shop with companies that share their values, and they aren’t afraid to call out those that stay silent on matters of social injustice and inequity.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.