Marketing


5 Tips on Public Relations During a Crisis From an Expert

March 31, 2020
Now is not the time to stop communicating, says Cindy Krupp.

Pandora Bolsters Marketing Team Amid Reorganization

March 30, 2020
The Danish jeweler added three new members to its marketing team as parts of its multipart strategic reorganization.

GCAL to Roll Out Marketing Campaign Marking 20 Years

March 11, 2020
The campaign will launch this June in Las Vegas.

Aurate to Host Jewelry Trade-In Day at SoHo Store

February 28, 2020
The direct-to-consumer fine jewelry brand is helping customers clean out their jewelry boxes in honor of International Women’s Day.

Where Victoria’s Secret Went Wrong

February 27, 2020
The once-mighty retailer’s recent struggles are a testament to the importance of listening to your customers, Associate Editor Lenore Fedow writes.

WJA Is Getting the Jewelry World on Board for ‘March Is Me Month’

February 27, 2020
Signet, Macy’s, Richline Group and Stuller are some of the big names participating in the consumer-facing campaign.

Diamonds Do Good Names Proposal Contest Winners

February 19, 2020
The “Real Stories. Real Diamonds. Real Impact.” contest is in its second year.

FTC Seeking Public Comment on Ad Endorsement Guidelines

February 13, 2020
It comes as part of the agency’s regular review of current rules and guides.

5 Jewelry News Stories You Might Have Missed

January 31, 2020
WJA’s first ad campaign, the WDC’s new executive director and more news to catch up on before the Tucson gem shows kick off.

WJA Launching First Consumer Ad Campaign

January 27, 2020
It targets women looking to buy jewelry for themselves.

Online Sales Drive Holiday Season Growth for Signet

January 16, 2020
The retailer has upped the number of stores it plans to close from 150 to 165.

For One Jeweler, Ravens Playoff Game Is ‘Pandemonium’

January 10, 2020
Meritage Jewelers is offering refunds, if a local DJ can correctly guess the score of Baltimore Ravens matchup with the Tennessee Titans.

IDCA Elects President, Board for 2020

January 7, 2020
Royal India USA’s Haridas Kotahwala is the new president of the Indian Diamond & Colorstone Association.

5 Jewelry News Stories You Might Have Missed

January 5, 2020
Why one watch show has been postponed, a new gem and mineral museum opens in Maine, how to set intentions for 2020 and more.

Designs on Marketing: Setting Intentions for 2020

January 3, 2020
Taking the time to assess the last 365 days and set goals for the year ahead is paramount to the progression of your business.

10-Year Rewind: The Biggest Developments of the Decade

December 20, 2019
Editor-in-Chief Michelle Graff recounts the stories and trends of 2010-2019 that had the greatest impact on the fine jewelry industry.

Featherstone’s Bergdorf Exhibition Is the Perfect Experience

December 19, 2019
“From Gemstone to Creation” gives consumers a clear picture of the work that goes into Deirdre Featherstone’s fine jewelry.

The Jewelry Marketing Campaign’s Test Run Is Done

December 19, 2019
Conducted in the L.A. area this fall, the consumer-facing campaign reached more than 3 million people.

Pandora Hires Bulgari Exec as CMO

December 18, 2019
Carla Liuni will join the brand in March.

The PR Adviser: Saying Good Riddance to 2019

December 17, 2019
Had a bad year? You’re not alone, writes our resident PR adviser, Lilian Raji, in her latest column.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.