Marketing


Watch: Communicating in Times of Crisis

November 23, 2020
Two leading fine jewelry publicists weigh in on how to speak with customers during a global health crisis, and in times of social and political turmoil.

Watch: A Webinar on Hosting Virtual Events

November 20, 2020
National Jeweler chats with two experts about how jewelers and designers can best connect with clients during the season ahead.

Why Gübelin Wants Us To Talk About Gemstones Like Wine

November 18, 2020
The lab’s new Gemstone Rating evaluates the quality, rarity and salience of a stone to assign it a numerical value from 75 to 100.

The World Is Listening

November 18, 2020
Today’s consumer wants to shop with companies that share their values, and they aren’t afraid to call out those that stay silent on matters of social injustice and inequity.

This Company Is the New Distributor for the DiaCam360

November 18, 2020
The fully automated instrument allows users to take 360-degree pictures of diamonds, no technical or photography skills needed.

David Yurman Gets Shoppers ‘Star Dreaming’ This Holiday Season

November 16, 2020
The jewelry brand has unveiled its 2020 seasonal campaign inspired by a collection born from a special experience in Paris.

Novell Global Debuts Digital Holiday Catalog

November 13, 2020
All jewelry featured in the e-mailer is deliverable in 24 hours to a retailer or straight to a customer.

Diversity, Equity and Inclusion: Why They Matter

November 10, 2020
The issues of racial injustice and inequity have risen to the fore this year, making “DEI” an acronym every company should learn.

Quality Gold Ships 2020-2021 Books in Time for the Holidays

October 27, 2020
The fall distribution of its catalogs is one of the company’s largest as it makes up for delays caused by the pandemic.

The Kingswood Company Has a New Branded Line

October 20, 2020
Clean + Care is available to jewelers at lower minimum order requirements.

2 Major Organizations Want to See What’s on Your Wish List

October 19, 2020
Jewelers of America and the American Gem Society are coming together to launch a consumer-facing campaign this holiday season called “My Jewelry Wish List.”

10 Jewelry News Stories You Might Have Missed

September 25, 2020
A penultimate tender for pink diamonds, a big find in Arkansas, rounding up the best looks at the Primetime Emmys, and more.

See the Limited-Edition Earrings Lagos Is ‘Dropping’ This Fall

September 23, 2020
The jeweler is employing the retail model favored by streetwear brands.

Joy Joya’s New Book Dives into Jewelry Marketing

September 22, 2020
Marketing expert Laryssa Wirstiuk has penned a guide to jewelry marketing, covering customer awareness, data utilization, and more.

Golden Globe-Nominated Actress Fronts New Diamond Campaign

September 21, 2020
Ana de Armas, who scored a Globe nod for her performance in “Knives Out,” is the face of the Natural Diamond Council’s marketing push.

Stuller Releases New Diamonds and Gemstones Catalog

September 11, 2020
The reimagined edition of its loose stone book features a Notable Gemstones section and Stuller Diamonds with grading reports.

10 Jewelry News Stories You Might Have Missed

September 4, 2020
Rolex reveals its new watches, four are sentenced in a case involving counterfeit Native American jewelry, and more.

The Tiffany Diamond Takes Center Stage in New Mystery Thriller

August 25, 2020
The iconic fancy yellow diamond will be featured in “Death on the Nile,” based on Agatha Christie’s 1937 novel.

NCDIA Adds Industry Veteran Robert Bouquet to Its Team

August 25, 2020
The association is also building a “United Nations of ambassadors” to promote natural color diamonds.

Meet Bulgari’s New Ambassador

August 20, 2020
The Italian jeweler’s latest campaign stars American supermodel Martha Hunt.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.