Social Media


Diamond Foundry Among Those Boycotting Facebook

July 8, 2020
Hundreds of companies have halted advertising on the social media site to protest its lack of policing hate speech and misinformation.

Creative Connecting: Hashtag Hacks

June 16, 2020
In their latest column, Jen Cullen Williams and Duvall O’Steen share pro tips for using hashtags on Instagram, TikTok and even Facebook.

7 Tips for Keeping Your Online Business Rolling

June 8, 2020
Retailers, designers and experts share what they’ve learned during quarantine and what jewelers should keep in mind as stores start reopening.

Designers Say E-Commerce, Instagram Sales Provide a COVID-19 Bright Spot

May 26, 2020
The pandemic has changed fine jewelry sales but not stopped them.

Creative Connecting: TikTok Tips

May 19, 2020
In their new social media-focused column, Duvall O’Steen and Jen Cullen Williams break down how jewelers can bring the bling to Gen Z on the popular new app.

10 Jewelry News Stories You Might Have Missed

May 15, 2020
Updates on jewelry trade shows, a new coronavirus relief bill is unveiled, Jared is hosting virtual weddings, and more.

Tiffany Launches New Collection During Quarantine

May 4, 2020
T1 is a bolder take on the Tiffany T range, celebrating a woman’s personal power.

Threads Styling on Cracking the Millennial, Gen Z Code

April 29, 2020
The company sells fine jewelry and luxury products solely through messaging apps and is eyeing the North American market.

10 Jewelry News Stories You Might Have Missed

April 26, 2020
A major trade show is canceled, the Paycheck Protection Program gets a refill, advice on screening employees, and more.

Instagram Live: Avoid These 3 Pitfalls to Ensure Success

April 21, 2020
In a special guest column, communications strategists Duvall O’Steen and Jen Cullen Williams talk timing, content and brand visibility on the platform.

7 Tips for Working From Home Right Now

April 7, 2020
How to schedule your day, make sure you don’t burn out and other recommendations from those who’ve done it before.

Designs on Marketing: Build a Monthly Digital Publication

April 6, 2020
Jacqueline Stone gives some tips for keeping content fresh, fun and thoughtful in a time when communication is taking place largely online.

FTC Files Complaint Over Detox Tea Maker’s Social Media Ads

March 11, 2020
The Federal Trade Commission took action against Teami, alleging it used deceptive health claims and influencer endorsements that weren’t adequately disclosed.

Diamonds Do Good Names Proposal Contest Winners

February 19, 2020
The “Real Stories. Real Diamonds. Real Impact.” contest is in its second year.

FTC Seeking Public Comment on Ad Endorsement Guidelines

February 13, 2020
It comes as part of the agency’s regular review of current rules and guides.

The Smart Age: SEO Trends of 2020

January 14, 2020
Smart Age Solutions’ Emmanuel Raheb talks intent matching, and the importance of good content and mobile in his first column of the new year.

10-Year Rewind: The Biggest Developments of the Decade

December 20, 2019
Editor-in-Chief Michelle Graff recounts the stories and trends of 2010-2019 that had the greatest impact on the fine jewelry industry.

The Jewelry Marketing Campaign’s Test Run Is Done

December 19, 2019
Conducted in the L.A. area this fall, the consumer-facing campaign reached more than 3 million people.

You Can Almost Shop Directly from Instagram

July 19, 2019
Plus other updates from the social media channel.

What Does Transparency Mean in 2019?

June 17, 2019
It’s central to growing your business, and it’s not just about material provenance.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.