Social Media


Designs on Marketing: Build a Monthly Digital Publication

April 6, 2020
Jacqueline Stone gives some tips for keeping content fresh, fun and thoughtful in a time when communication is taking place largely online.

FTC Files Complaint Over Detox Tea Maker’s Social Media Ads

March 11, 2020
The Federal Trade Commission took action against Teami, alleging it used deceptive health claims and influencer endorsements that weren’t adequately disclosed.

Diamonds Do Good Names Proposal Contest Winners

February 19, 2020
The “Real Stories. Real Diamonds. Real Impact.” contest is in its second year.

FTC Seeking Public Comment on Ad Endorsement Guidelines

February 13, 2020
It comes as part of the agency’s regular review of current rules and guides.

The Smart Age: SEO Trends of 2020

January 14, 2020
Smart Age Solutions’ Emmanuel Raheb talks intent matching, and the importance of good content and mobile in his first column of the new year.

10-Year Rewind: The Biggest Developments of the Decade

December 20, 2019
Editor-in-Chief Michelle Graff recounts the stories and trends of 2010-2019 that had the greatest impact on the fine jewelry industry.

The Jewelry Marketing Campaign’s Test Run Is Done

December 19, 2019
Conducted in the L.A. area this fall, the consumer-facing campaign reached more than 3 million people.

You Can Almost Shop Directly from Instagram

July 19, 2019
Plus other updates from the social media channel.

What Does Transparency Mean in 2019?

June 17, 2019
It’s central to growing your business, and it’s not just about material provenance.

A Quick Review of the FTC’s Rules on Lab-Grown Diamonds

April 5, 2019
Our Editor-in-Chief Michelle Graff offers a refresher following the Federal Trade Commission’s distribution of eight warning letters regarding advertisements for lab-grown diamond jewelry or diamond simulants.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.