By Michelle Graff
The interior of Blancpain’s new store at the Forum Shops at Caesars Las Vegas, the brand’s second standalone boutique in the United States
Las Vegas--Luxury watch brand Blancpain expanded its presence in the United States when it opened its first West Coast boutique this month, located at the Forum Shops at Caesars in Las Vegas.

The Las Vegas boutique features more than 1,000 square feet of floor space, with farmhouse-style windows for the display cases that are inspired by the workshops and workbenches seen in the brand’s atelier in Le Brassus, Switzerland.

Rich wood tones help create a “serene” atmosphere that encourage visitors to take their time to look at and appreciate the collections, Blancpain said.

The boutique offers a variety of timepieces, including exclusive and limited-edition watches available only at that location, as well as a VIP room to allow for a more private viewing of the watches.

The store is the brand’s 32nd across the world but only second in North America--Blancpain opened its 1,700-square-foot flagship boutique in New York City in July, located half a block north of the famous St. Patrick’s Cathedral. 

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