By Michelle Graff
Citizen's new 1,300-square-foot space in Times Square is the watch company’s global flagship store.
Lyndhurst, N.J.--Citizen Watch Company of America has opened its first global retail concept store in North America, in New York City’s famed Times Square.

The 1,300-square-foot store, which is also the watch company’s global flagship, will feature a full range of watches from Citizen Eco-Drive, DRIVE from Citizen Eco-Drive, and the Citizen Signature Collections.

The store, Citizen said, is designed to appeal to both amateur and serious watch enthusiasts. It will showcase models such as the newly released Satellite Wave F100, the world’s thinnest and fastest light-powered satellite timekeeping watch, and limited-edition watches that are not normally sold in the United States.

There are multiple 360-degree showcases, interactive display monitors, and a “Co-Authorship” wall that features prominent bloggers’ interpretations of Citizen products.

Visitors also can sign in on the “Citizens of the World” guestbook, with call-outs displayed on Citizen’s social media monitors.

By opening a flagship store at this high-profile location, Citizen aims to maximize the brand’s visibility with the more than 39 million tourists, travelers, commuters and locals walking through Times Square each year.

The Citizen store also has several environmentally friendly features. Shou Sugi Ban-treated wood elements are incorporated into the interior design. This technique of charring and refinishing wood extends its natural life and durability and renders it fire-retardant without toxic chemicals.

The fabric-draped layered ceiling is reminiscent of a Japanese silk lantern and serves as an artistic representation of Citizen’s proprietary Eco-Drive technology, which allows properly equipped Citizen watches to recharge themselves from any light source.

“We couldn’t be more pleased with the exceptional opportunity this new global flagship store provides us to communicate directly with our consumers, and both share our vision of the brand and get their real-time feedback on our offerings and messaging,” said Jeffrey Cohen, President of Citizen Watch Company of America.

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