By Hannah Connorton
A shot of Tissot’s new Times Square store
New York--Tissot has opened a new boutique in Times Square, which marks not only its new title of official timekeeper of the NBA but the brand’s third store in New York City to be opened in the last year.

The new store is located at 1515 Broadway, the Times Square neighborhood of the city, between 44th and 45th Streets. It opened Dec. 18, and will the first Tissot boutique to offer the new Tissot PRC 200 NBA Special Edition Watch, which commemorates the brand’s new role as Official Timekeeper of the NBA and, subsequently, the New York Knicks.

This store also will sell special watch collections for Tissot’s Official Team Partners, among them the Chicago Bulls, Los Angeles Lakers, Miami Heat and San Antonio Spurs, and pieces from its other collections, including Touch, T-Sport, T-Lady, T-Classic, Heritage and T-Gold. 

“Tissot opened its third New York boutique in Times Square just in time for the holiday season,” said Tissot President François Thiébaud. “Times Square is one of the world’s most iconic destinations, and Tissot will now make it an even more desirable location for tourists and New Yorkers alike.”

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