Canadian-born actor Ryan Reynolds, who just starred in “Deadpool” and is set to do its 2018 sequel as well, is the new international face of Piaget watches.
Geneva--Richemont-owned watch and jewelry brand Piaget has a new celebrity on board who’s topped both the box office and best-looking lists numerous times.

Actor Ryan Reynolds, who just starred in the hugely successful superhero flick Deadpool, will wear Piaget watches at events as the brand’s international male brand ambassador, including the upcoming launch of its new watch in July.

Reynolds’ “remarkable and daring on-screen performances paired with his magnetic good looks have earned him a place as one of Hollywood’s leading men,” said Piaget CEO Philippe Léopold-Metzger. “Like Piaget, he fearlessly brings creativity to his art, and we are thrilled to welcome him to the Piaget family.”

Born in Vancouver, British Columbia, Reynolds got his start as a teenager on a Canadian-produced soap opera in the 1990s and made his first major film breakthrough in 2002, in National Lampoon’s Van Wilder. Some of the actor’s more well-known movies include X-Men Origins: Wolverine (2009), The Green Lantern (2011) and 2009’s The Proposal.

He just starred in Deadpool, the highest-grossing X-Men film to date, and signed on to do a sequel that’s set for release in 2018.

Reynolds, who wore a Piaget watch to the MTV Movie Awards earlier this year, said of being a brand ambassador, “I work in a field in which things can be cast away quite quickly. So when you find something iconic, something timeless, it’s important. And that’s one of the many things I love about Piaget.”

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