Watches

Here’s Why Citizen Was at NY Comic Con

WatchesOct 07, 2019

Here’s Why Citizen Was at NY Comic Con

It unveiled two new, limited-edition Marvel watches in celebration of the comic company’s 80th anniversary.

20191007_Citizen_Spider-Man_Watch_Front.jpg
This limited-edition Spider-Man watch is one of two new Marvel designs introduced by Citizen at New York Comic Con 2019.
New York—Citizen was one of hundreds of companies exhibiting its wares at New York Comic Con last week, helping partner Marvel mark its 80th anniversary.

The watch brand unveiled two new, limited-edition Marvel timepieces, including a Marvel 80th Anniversary and a Spider-Man watch, at the annual pop culture convention.

New York Comic Con, which took place at the Javits Center Oct. 3-6, is one of the largest conventions of its kind, attracting 250,000 fans in 2018, according to its website.

Events included educational panels covering topics such as how to create a graphic novel or a super hero outfit, early screenings of upcoming films, celebrity interviews and meet-and-greets, and costume contests.

Citizen had its watches displayed around the perimeter of the Marvel booth, its showcases lined up against a larger-than-life backdrop of Marvel superheroes, including Captain America and Captain Marvel.

Marvel’s booth is a mainstay at the annual convention and one of the largest on the show floor, featuring its own stage where comic book artists showed off their skills in real time to a raptured audience.

A few Marvel fans trailed off from the main stage area to Citizen’s section of the booth where knowledgeable sales associates answered questions and took orders on their tablets for the two new watches.



The Marvel 80th anniversary watch features a dark-blue dial with sunray finish, red accents, a case back stamped with “Marvel 80 Years,” and a black-tone bezel and date display. On the background of the dial is a transparent, matte print of various Marvel logos used over the years.


Limited to 1,939 pieces, a nod to Marvel’s inaugural year, the watch retails for $495.



The Spider-Man watch’s dial showcases the friendly neighborhood hero in full color on a gray comic book-panel background and a black leather strap with contrasting red stitching.

The watch is limited to 1,962 pieces, celebrating the year of the hero’s introduction, and retails for $450.

“We appreciate the continued support from comic enthusiasts as we create pieces that showcase the most iconic Marvel heroes, characters, and stories," Regina Fiedel, vice president of marketing for Citizen Watch America, said in a press release.

Actor Josh Peck, star of Nickelodeon sitcom “Drake and Josh” and a known Marvel enthusiast, served as a brand ambassador and was present at Comic Con, showing off the new watches on Citizen’s Instagram Stories.



 View this post on Instagram
A post shared by Josh Peck (@shuapeck) on Oct 6, 2019 at 2:47pm PDT


The watches will be available for purchase online in November. Information on pre-sale availability can be found on Citizen’s website.

New York Comic Con attendees were given a 25 percent discount on pre-sale orders.

In conjunction with its appearance at Comic Con, Citizen hosted an event at Macy’s Herald Square in the watch department Saturday, featuring a Q&A session with Marvel comic artists Adi Granov and Mark Brooks, hosted by Ultimate Spider-Man editor Nick Lowe.

The first 100 customers to pre-purchase a Citizen watch at Macy’s Herald Square were given the opportunity to meet the artists and take a photo with them.

With the pre-purchase of a Citizen x Marvel watch in-store, customers were given VIP access to the event, which included a fast pass to the meet-and-greet and custom artwork by the artists.

Citizen has a line of Marvel watches, featuring the Avengers, Black Panther, Captain America, Captain Marvel, and the Hulk, ranging in price from $225 to $550.

The watch brand’s foray into superhero-themed timepieces is part of its partnership with Marvel parent company Disney. In 2018, Citizen became the official timepiece of the Walt Disney World Resort in Lake Buena Vista (Orlando), Florida and of Disneyland in Anaheim, California.

Visitors can see the Citizen logo on all the clocks on Main Street U.S.A and on certain analog ride and FastPass clocks throughout both parks.

Citizen also recently introduced five limited-edition Star Wars watches to commemorate “Triple Force Friday,” which marks the official launch of new merchandise from “Star Wars: The Rise of Skywalker,” “The Mandalorian,” and “Star Wars: Jedi Fallen Order.” (Disney also owns Star Wars after buying Lucasfilm for $4 billion in 2012.)

The watches, inspired by the original trilogy of “Star Wars” films, are available exclusively on Amazon.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Future Fortune sapphire ring
TechnologyMar 28, 2024
Pinterest’s 2024 Wedding Report Is Out

The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.

David Ettinger
IndependentsMar 28, 2024
David Ettinger of Bechdel Jewelers Dies at 69

He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.

Jewelers of America logo
IndependentsMar 28, 2024
JA to Host Series of Learning Workshops

The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

Asian Star’s diamond manufacturing facility in India
SourcingMar 27, 2024
Compliance, Caution, and Concern: The Current Outlook of Indian Diamantaires

There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.

Weekly QuizMar 21, 2024
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Kira Diam solar plant
Lab-GrownMar 27, 2024
Indian Lab-Grown Diamond Manufacturers Keep Growing

A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.

Bharat Ratnam, a Mega Common Facilitation Centre (CFC)
SourcingMar 27, 2024
Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports

The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.

BTYB-HoBrothers-updated.png
Brought to you by
The Scalable, Professional, and Effortless Solution for High-Demand Custom Jewelry Retailers

Ho Brothers offers scalable solutions for the future of custom jewelry.

SRK Empire and SRK House
Policies & IssuesMar 27, 2024
SRK Exports’ Journey Toward Net Zero Impact

By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.

Georgia May Jagger Tommy Hilfiger ad campaign
FinancialsMar 27, 2024
Movado’s Full-Year Sales Sink 11%

The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.

Hand holding shopping bags
SurveysMar 27, 2024
Consumer Confidence Held Steady in March

Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.

Bernadette Mack
Policies & IssuesMar 27, 2024
Mercury Free Mining Hires Bernadette Mack

The former WJA executive director is MFM’s new managing director.

April Is Diamonds Do Good Month
Policies & IssuesMar 27, 2024
Diamonds Do Good Announces Its April Initiative

DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.

Tiffany & Co. With Love, Since 1837
MajorsMar 26, 2024
Tiffany & Co. Debuts ‘With Love, Since 1837’ Campaign

Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsMar 26, 2024
Creative Connecting: AI Tools and Tips for Social Media

Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.

Nordstrom Men’s Store New York City
MajorsMar 26, 2024
Nordstrom May Go Private, Says Report

The retailer previously turned down an $8.4 billion offer in 2018.

Interior of Miami Lakes Jewelers
IndependentsMar 26, 2024
Miami Lakes Jewelers to Close After 37 Years

The Florida store’s owner Miguel Gonzalez is retiring.

 International Gemological Institute
GradingMar 26, 2024
IGI Announces Tech for ID’ing Lab-Grown Colored Diamonds

The lab stresses the importance of accurate identification, as the difference in price is “substantial.”

Kendra Scott lab-grown diamond jewelry
CollectionsMar 25, 2024
Kendra Scott Debuts Lab-Grown Diamond Fashion Jewelry

The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.

Instappraise logo NAJA logo
Events & AwardsMar 25, 2024
NAJA, Instappraise Offering Scholarships for Aspiring Jewelry Appraisers

One is reserved for a NAJA member, the other for a non-member.

Carie Lehrke and Megan Mattice
MajorsMar 25, 2024
Borsheims Announces New VP of HR, Assistant Manager

Longtime employees Carie Lehrke and Megan Mattice have received promotions.

My Next Question graphic vintage jewelry webinar
Recorded WebinarsMar 22, 2024
Watch: How to Buy and Sell Vintage Jewelry

Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.

Chris Clipper and Robert Lepere
MajorsMar 22, 2024
David Yurman Announces New CFO, Chief People Officer

Chris Clipper and Robert Lepere join the company with 50 years of combined experience.

Nakard pyrite earrings
CollectionsMar 22, 2024
Piece of the Week: Nakard’s Pyrite Earrings

The trendy, metallic earrings wink at classic spring colors.

Stock image of police cars with their lights on
CrimeMar 21, 2024
Sparks Fly as Burglars Lose Safe on California Freeway

JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.

Grizzly Mining rough emeralds
SourcingMar 21, 2024
Grizzly Sells 4,145-Carat Emerald for Over $1M

The miner’s March auction generated $19 million.

Helen McCluskey
MajorsMar 21, 2024
Signet Jewelers Names New Board Chair

Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy