By Michelle Graff
Clearwater, Fla.--Swiss watch specialty company Zimbals has released the ninth pressing of its Rolex guide, which retailers can use to evaluate the timepieces for authenticity and other information.

Called “The Professional’s Handbook of Pre-Owned Rolex Watches,” the book serves as a guide to Rolex watch authentication and includes full color photographs for easy comparison and detailed examinations of bands, cases, dials, parts and accessories.

It also includes tips on identifying fake Rolex watches and examples of current counterfeits.

The guide is an accumulation of more than 40 years of knowledge and experience, Zimbals said, and is sometimes referred to as “The Rolex Bible,” setting the industry standard in Rolex watch authentication. The book also is featured in the Rolex Library.

Available to retailers and the general public, the book can be obtained by contacting Zimbals at 800-783-8586.

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