By Ashley Davis
Nine brand ambassadors for Piaget, the famed watch and jewelry house, celebrated the stainless steel Polo S watch at a launch party held in New York City Thursday night.
Nine Piaget brand ambassadors celebrated the stainless steel Polo S watch at a launch party held in New York City Thursday night.

New York--Good news for those coveting a timepiece from famed watch and jewelry house Piaget: the new entry-level stainless steel Polo S Automatic can be theirs for a cool $9,350.

Piaget has launched five watches in its new Polo series, dubbed the Polo S.

The Polo S Automatic comes in blue, silver or slate-gray dial versions, and features the 1110P movement. The Polo S Chronograph is available with a silver or blue dial, both outfitted with the 1160P movement. It retails for $12,400.

The cushion-shaped dial of the Polo S watches sits within a round 42mm case. The bracelet features hand-assembled, stainless steel links in a satin-polished finish.

Piaget feted the Polo S series with not one but nine brand ambassadors. Actor Ryan Reynolds serves as the international brand ambassador, while the eight other men enlisted by the brand have been dubbed “Game Changers.”

The Game Changers include actor Michael B. Jordan, star of films such as Fruitvale Station and Creed, polo player Malcom Borwick, novelist Joël Dicker, actor and singer Hu Ge, tennis player David Goffin, artist and businessman Mohammed Sultan Al Habtoor, musician and singer Miyavi and chef Jean-François Piège.

All were present at the watch’s reveal Thursday night, which took place at the Duggal Greenhouse in the Brooklyn Navy Yard, a venue popular with the fashion crowd (Alexander Wang once held a show here and Lady Gaga celebrated an album release.)

Piaget favorite Nacho Figueras, the Argentinian polo legend, was also in attendance.

Hundreds of guests mingled at the event, enjoying summer-themed hors d’oeuvres and signature cocktails in the humid evening.

Piaget had, of course, thought ahead. Waiters were standing at the ready with cool towels for the guests’ benefit.

The brand also shared the reveal via Facebook Live and launched a 360-degree virtual reality polo experience, in which fans can engage in the sport online.

Piaget’s Polo S series will be available through Piaget’s wholesale partners and at Piaget boutiques. For more information, visit

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.