By Ashley Davis
Debuted at Baselworld 2017, fine jewelry brand Yeprem's new "Y-Memento" timepiece range will retail between $20,000 and $100,000.
Basel, Switzerland--Yeprem, the jewelry brand known for its elaborate and avant-garde diamond and 18-karat gold pieces, is lending its bold touch to watches.

The Lebanon-based, family-owned company debuted its women’s Y-Memento watch collection at Baselworld 2017.

Second-generation designer Loutfic Chakardemian explained that the expansion into the watch sector is “introducing our perspective in change: a change in time, a change in fashion and a change in classic (design).”

Y-Memento incorporates watches into its innovative bracelet and hand-piece designs, which are known for their comfort and particularly loved by performers like Madonna and Rihanna.

The first collection of Y-Memento watches is called “Majestic White” and features self-winding and “artistically devised” watch movements accented with white marquise and round diamonds, all set in 18-karat white gold.

The range will start at $20,000 retail and top off at $100,000.

For more information, contact Yeprem.

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