By Brecken Branstrator

New York--Hodinkee, the digital publication for watch lovers, is now in print.

The publication announced Wednesday that it has launched its inaugural print magazine.

Benjamin Clymer started Hodinkee in 2008 as a blog designed to talk about watches in a relatable way. By 2012, the website had developed into a more robust online resource for watch enthusiasts and was beginning to receive national recognition.

Now, it’s adding a new dimension with content designed to complement what’s on the website and also delving into collectible cars, architecture, travel and style.

In an article posted on the Hodinkee website, Managing Editor and Director of Operations Stephen Pulvirent said that while they’ve wanted to do something in print for years, they decided to wait until they “had the right people and the right moment to launch something spectacular.”

With flat-lay binding and semi-gloss stock paper, the magazine’s aesthetic steers more toward a “softcover coffee table” book, Pulvirent said.

Volume 1 of the Hodinkee magazine, which is 160 pages long, includes a feature on the history of the Rolex Sea-Dweller, which is celebrating its 50th anniversary this year, watches for weekend getaways and a conversation with Patek Philippe CEO Thierry Stern.

Its cover story, meanwhile, delves into the journey to auction of Paul Newman’s own Paul Newman Daytona.

20170907 Hodinkee 2

Volume 1 is available for pre-order now for $27 in the Hodinkee Shop and will be delivered in late September.

The company also made a limited edition of the inaugural issue, with a special matte black cover that has no images and black logos. Only 500 copies were printed, and the issue’s pre-order already has sold out online.

Hodinkee also said it would distribute the magazine through some high-end global retailers and hospitality partners, like American Express’s Centurion Lounges, Soho House and select Intercontinental Hotels.

Pulvirent told National Jeweler that they currently don't have any plans for offering subscriptions to the magazine, since it is biannual, but noted that the idea hasn’t been ruled out. 

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