By Ashley Davis
Only 500 editions of this TAG Heuer Link – Bella Hadid watch are available for purchase, staring this month.
New York--Earlier this year, TAG Heuer announced a partnership with model and social media sensation Bella Hadid, and now has unveiled a limited-edition watch designed for the brand ambassador.

The TAG Heuer Link – Bella Hadid, what the Swiss watchmaker calls its most feminine style available, was produced in ceramic in matte black, with a mother-of-pearl dial accented with 12 white diamonds.

The bezel is set with 48 more diamonds and Hadid’s signature is engraved on the back.

20171204 Tag Bella

TAG Heuer recruited Hadid--who it said had the fastest-growing fan base on social media from 2016 to 2017 (she currently boasts 16 million followers on Instagram)--in an effort to connect with millennials.

Other current ambassadors include actor and star of the “Thor” movies Chris Hemsworth, Bollywood mega-star Ranbir Kapoor and DJ David Guetta.

There are only 500 editions available of the TAG Heuer Link – Bella Hadid watches, which are on sale now at various locations where the Swiss watch is sold.

The watchmaker is using the hashtag #DontCrackUnderPressure to promote the style, along with offerings linked to its other ambassadors.

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