Bloomingdale’s will be the exclusive seller of the new Lagos bracelets for Apple Watch until Nov. 1, at which time distribution will expand.
New York—Fine jewelry brand Lagos has debuted a line of sterling silver, 18-karat gold and diamond bracelets designed for Apple Watch.

The company is partnering with Bloomingdale’s for a 60-day exclusive distribution deal, marking the first time the retailer has offered a fine jewelry option for smartwatches.

After Nov. 1, availability will broaden “incrementally,” Lagos said.

“Smart Caviar” features four unisex bracelets styles: sterling silver, two-tone with sterling silver and 18-karat gold, sterling silver with four diamond links. and sterling silver with all diamond links.

They range in price from $950 to $8,500 retail (the price is for the bracelet alone; the watch is sold separately).

The bracelets are engineered to easily slip in and out of the Apple Watch head and come with a sizing tool and extra links for fit.

20180905 Lagos insert NEWLagos’ new line of bracelets designed to fit Apple Watch range in retail price from $950 to $8,500.

“I’m a big fan of the Apple Watch and love the functionality. It is perfectly designed for the sporty lifestyle but something was missing—there was no fine jewelry element to it,” Lagos founder and Creative Director Steven Lagos said. “I really wanted to create a bracelet that would transform it from a casual watch to a jewelry watch.”

The collection is available now in all Bloomingdale’s stores nationwide as well as on Bloomingdales.com.

The brand is supporting the styles with a full marketing program.

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