London Jewelers is slated to begin selling the Apple Watch Edition in two of its stores Friday, making it the lone U.S. specialty jeweler on the curated list of boutiques carrying the smartwatch.
The Rolex guide from Zimbals helps retailers evaluate the brand’s watches and gives them tips on identifying fakes as well as examples of current counterfeits.
The Detroit-based, U.S.-made watch brand has two new quartz movements powering its new watches: moon phase versions of the Runwell and the Gomelsky, and a travel watch called The Rambler GMT.
At Baselworld, the brand introduced watches with more subtle crystals and had its new line of activity-tracking jewelry on display, which it is considering making available for wholesale distribution.
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