Brilliant Earth Debuts ‘Sol’ Collection, Names First Brand ‘Face’
Actress Camila Morrone will star in a campaign for the new sun-inspired line.
The “Sol” collection takes its inspiration from the warmth and energy of the sun.
The eight-piece line adds a touch of sparkle to classic jewelry staples, like simple gold bands and bracelets, with rows of pavé diamonds and North Star and starburst motifs.
The jewels are available in 14- and 18-karat white and yellow gold as well as some options in silver with the option to add personalized touches, including names and initials in diamond-studded letters.
Launched today online and in stores, the collection ranges in price from $495 for a silver bracelet to $5,995 for a gold and diamond bracelet.
Each letter added to the design for personalization tacks on an additional $50 for rings and $150 for bracelets.
SEE: Brilliant Earth’s New “Sol” Collection
"Today marks an incredible milestone for Brilliant Earth as we launch The Sol Collection," said Brilliant Earth CEO Beth Gerstein.
"It's a testament to the strength of our Brand, our growth as a company, and our steadfast commitment to elevated design, impeccable craftsmanship, and sustainable practices.”
Alongside its new collection, Brilliant Earth announced its first-ever face of the brand, Emmy-nominated actress and model Camila Morrone.
Morrone, notable for her role in the “Daisy Jones & The Six” miniseries, will star in the brand’s omni-channel national campaign.
Brilliant Earth is planning store “takeovers” in its New York City, Los Angeles, and San Francisco locations, transforming them into showcases for the new collection, complete with “larger-than-life” immersive displays.
“This collection is a celebration of personal style, and it was amazing to partner with Camila who truly embodies the spirit of the collection,” said Gerstein.
Morrone said, "It was an honor to partner with Brilliant Earth on this special campaign, a true celebration of individual style and personality. Brilliant Earth marries beauty, craftsmanship, and responsibility to create elegant, timeless pieces. There is something to be said about feeling good in the jewelry you're wearing."
The brand also worked with artist Clym Evernden on a visual narrative for the new offerings, creating artwork and immersive experiences around the new collection for customers in-store and online.
"Together, we sought to create a visual narrative that not only showcases the beauty of The Sol Collection but also underscores a true reflection of personal style and celebration of your inner light,” said Evernden.
See the full collection on Brilliant Earth’s website.
The Latest
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.