ColumnistsNov 14, 2023
Squirrel Spotting: 11 Sales Thoughts for the Season ColumnistsNov 21, 2023
The Smart Lab: Score Big During Football Season With Hulu Advertising
Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
With the roar of the crowd and the thrill of a touchdown, the football season is the perfect opportunity for savvy jewelers to connect with their customers, if they know where to go.
Because of the rise of streaming platforms like Hulu, the marketing field has shifted, opening up new opportunities that can help your jewelry store score big and attract new customers.
Traditional “over-the-air” television is on the decline as consumers continue to cut the cord from cable, making it harder and harder for jewelry stores to reach their customers.
To get noticed, you need to go where your audience consumes content, and today, that’s predominantly on streaming services.
Hulu is one of the biggest and most popular choices with many local advertising options, making it the ideal place to reach a captive audience with your jewelry message.
The service, which launched in 2007 and is majority owned by The Walt Disney Company, offers programming via streaming and live television via its "Hulu With Live TV" option.
Why Football Season and Hulu Ads Are the Perfect Match
For many, football is synonymous with spending time with friends and family, creating unforgettable moments when a great play happens or a favorite team wins.
Whether fans are huddled around the TV, cheering at the stadium, or gathering at local bars, there’s an undeniable energy that pervades football season.
Because of this electric atmosphere, the fun and emotion that’s felt during the game can be translated into goodwill that’s associated with your jewelry store. There’s no better way to elevate your brand and capture the hearts and minds of your customers.
Here are three reasons why Hulu advertising and football can be a game changer for your jewelry marketing.
1. Major games, playoffs, and championship matchups often coincide with special occasions such as holidays, birthdays, or other events.
When you advertise on Hulu during the “big game,” you cement your jewelry store’s brand image and remind your audience of other upcoming moments for which jewelry could be the perfect gift.
2. With the combination of adrenaline, excitement, and anticipation of the next touchdown or turnover, emotions run high during football games, putting people into a heightened state of awareness.
Everyone’s attention is clearly focused on the screen, even during those nail-biting commercial breaks.
Because of this, viewers remember more advertising and are more receptive to your marketing message, whether it’s the joy of gifting or the pride of wearing a beautiful new piece of jewelry.
When you craft a Hulu ad that resonates with these feelings, you get noticed. Do it right and your jewelry store will command attention.
Because of the rise of streaming platforms like Hulu, the marketing field has shifted, opening up new opportunities that can help your jewelry store score big and attract new customers.
Traditional “over-the-air” television is on the decline as consumers continue to cut the cord from cable, making it harder and harder for jewelry stores to reach their customers.
To get noticed, you need to go where your audience consumes content, and today, that’s predominantly on streaming services.
Hulu is one of the biggest and most popular choices with many local advertising options, making it the ideal place to reach a captive audience with your jewelry message.
The service, which launched in 2007 and is majority owned by The Walt Disney Company, offers programming via streaming and live television via its "Hulu With Live TV" option.
Why Football Season and Hulu Ads Are the Perfect Match
For many, football is synonymous with spending time with friends and family, creating unforgettable moments when a great play happens or a favorite team wins.
Whether fans are huddled around the TV, cheering at the stadium, or gathering at local bars, there’s an undeniable energy that pervades football season.
Because of this electric atmosphere, the fun and emotion that’s felt during the game can be translated into goodwill that’s associated with your jewelry store. There’s no better way to elevate your brand and capture the hearts and minds of your customers.
Here are three reasons why Hulu advertising and football can be a game changer for your jewelry marketing.
1. Major games, playoffs, and championship matchups often coincide with special occasions such as holidays, birthdays, or other events.
When you advertise on Hulu during the “big game,” you cement your jewelry store’s brand image and remind your audience of other upcoming moments for which jewelry could be the perfect gift.
2. With the combination of adrenaline, excitement, and anticipation of the next touchdown or turnover, emotions run high during football games, putting people into a heightened state of awareness.
Everyone’s attention is clearly focused on the screen, even during those nail-biting commercial breaks.
Because of this, viewers remember more advertising and are more receptive to your marketing message, whether it’s the joy of gifting or the pride of wearing a beautiful new piece of jewelry.
When you craft a Hulu ad that resonates with these feelings, you get noticed. Do it right and your jewelry store will command attention.
3. Hulu’s advanced targeting options ensures that your advertising is seen only by the most relevant audience your store wants to attract.
The streaming service gives you many ways to fine-tune your campaigns, such as by location, demographics, and viewing habits.
With dozens of options available (that are, by the way, not offered with traditional TV), you can extend your reach and boost your return on investment.
Maximize the Impact Of Your Hulu Advertising
Knowing the potential of Hulu advertising is one thing, but leveraging it effectively is another.
To ensure your campaigns resonate with your audience, tell a story, and weave the worlds of jewelry and football together.
Imagine, for example, an advertisement featuring a couple getting engaged at a football game or a parent gifting their child a piece of jewelry after their team wins.
Craft visually stunning ads that strike an emotional chord with your target audience. These type of ads do extremely well and are often talked about.
When creating your ad, it’s essential to focus on the quality of your visuals. High-resolution video that captures the shimmer and intricacy of your pieces will make your ads stand out. What is seen is just as important as what is said.
At the end of your ad, always be sure to use a clear and direct call-to-action. Entice viewers to take the next step, whether it’s visiting your store, browsing your online collection, or taking advantage of a football season special.
Remember, the ultimate goal of your ad is to create a halo effect that marries the thrill and emotion of football with your jewelry store’s brand.
Editors' Picks
Sponsored by
Once you have your creative elements ready, you need to place your media buy. Unless you’re an expert, it’s best to let someone else take the reins.
To increase your response and reduce costs, you’ll want to strategically place your ads during high-stakes football games and other relevant Hulu programming. This maximizes your jewelry store’s visibility and ensures that your message reaches the right audience at the right time.
After you launch and while your campaign is running, use Hulu’s in-depth analytics to track your performance and improve the results.
During each segment of your campaign, Hulu provides insights that can help you refine your approach and maximize your advertising investment.
Through your agency, you’ll have access to essential metrics such as impressions, clicks, and conversions, giving you the intelligence needed to get the most out of every dollar spent.
With the holidays soon upon us and temperatures dropping, the season of giving and gathering around the TV to watch football is here. Now is the ideal time to reintroduce your jewelry store to existing and potential customers, branding it as the ultimate engagement ring and gift-giving destination.
Kick off your marketing campaigns during football season and prime your store for a touchdown in holiday sales.
To learn more about how Smart Age Solutions can transform your jewelry marketing strategy with Hulu, reach out to us today at info@smartagesolutions.com.
We’re ready to help coach your team to success!
To increase your response and reduce costs, you’ll want to strategically place your ads during high-stakes football games and other relevant Hulu programming. This maximizes your jewelry store’s visibility and ensures that your message reaches the right audience at the right time.
After you launch and while your campaign is running, use Hulu’s in-depth analytics to track your performance and improve the results.
During each segment of your campaign, Hulu provides insights that can help you refine your approach and maximize your advertising investment.
Through your agency, you’ll have access to essential metrics such as impressions, clicks, and conversions, giving you the intelligence needed to get the most out of every dollar spent.
With the holidays soon upon us and temperatures dropping, the season of giving and gathering around the TV to watch football is here. Now is the ideal time to reintroduce your jewelry store to existing and potential customers, branding it as the ultimate engagement ring and gift-giving destination.
Kick off your marketing campaigns during football season and prime your store for a touchdown in holiday sales.
To learn more about how Smart Age Solutions can transform your jewelry marketing strategy with Hulu, reach out to us today at info@smartagesolutions.com.
We’re ready to help coach your team to success!
More on Columnists
The Latest
EditorsMay 07, 2024
Q&A: Author Vikki Tobak on the ‘Ice-Cold’ ExhibitionTobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
EditorsMay 07, 2024
10 On-Theme Looks from the 2024 Met GalaStars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
IndependentsMay 07, 2024
112-Year-Old New Orleans Business Popping Up in Aspen M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a TradeshowTradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
MajorsMay 07, 2024
Richemont Acquires Italian Jeweler VhernierThe branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
Weekly QuizMay 02, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
CollectionsMay 07, 2024
These ‘Luminaries’ Are Set to Light Up CoutureThe six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
AuctionsMay 07, 2024
Sotheby’s to Auction Sylvester Stallone’s WatchesThe highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
Brought to you by
Rio’s Reimagined Podcast: For the Love of JewelersMeet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
CollectionsMay 07, 2024
Phillip Gavriel Pays Tribute to Venice With New CollectionThe “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
Events & AwardsMay 07, 2024
JA Now Accepting Applications for New Bench Jeweler ScholarshipThe Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
Policies & IssuesMay 06, 2024
Rolex Files Objection to Hallmark’s New Trademark ApplicationThe Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
EditorsMay 06, 2024
Q&A: 8 Questions With Anglo American’s Benny Oeyen The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
MajorsMay 06, 2024
Malabar Gold & Diamonds Opens 4th U.S. ShowroomThe Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
Events & AwardsMay 06, 2024
Ben Bridge Jeweler Accepting Applications for Lonia Tate ScholarshipIt will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
CrimeMay 03, 2024
Second Suspect Arrested in Murder of Colorado JewelerWheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
CollectionsMay 03, 2024
A Sneak Peek Into PGI’s Couture Platinum Spotlight ProgramPGI partnered with four new and seven returning designers for its annual platinum capsule collection.
MajorsMay 03, 2024
Kristie Nicolosi Joins WJA Board AgainNicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
CollectionsMay 03, 2024
Piece of the Week: A “Bit of LUV” for the DerbyKarina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
CrimeMay 02, 2024
4 Indicted in Burglary Ring Targeting Indian, South Asian FamiliesThe men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
CollectionsMay 02, 2024
Foundrae Launches ‘Horizon’ Collection“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
FinancialsMay 02, 2024
Pandora Raises Guidance After Strong Q1The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
IndependentsMay 02, 2024
Oklahoma Jeweler Glenn Lewis Dies at 68The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
AuctionsMay 02, 2024
Vintage Baume & Mercier With Ties to Elvis Sells for $7K Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
SurveysMay 01, 2024
Consumer Confidence Falls in AprilConcerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
TrendsMay 01, 2024
Amanda’s Style File: All Eyes on EmeraldsMay’s birthstone is beloved for its rich green hue and its versatility.
SourcingMay 01, 2024
Opsydia Names New Sales and Marketing Director Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
