Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ Program
The retail offering lets customers track their diamond’s journey.
The Albany, New York, jeweler has introduced the “Mine to Shine” program, a retail offering created by Kwiat that lets consumers follow a rough diamond’s path from the mine to an engagement ring.
The stone is tracked through every stage, from cutting to polishing to creating the setting to mounting.
“An engagement ring is among the most important purchases someone will make, with pieces often becoming beloved family heirlooms,” said Frank Adams Jewelers President Kimberly Adams Russell.
“We are thrilled to be among only a dozen Mine to Shine retail partners in the United States, offering our customers an exclusive service.”
The program also is available at Kwiat’s stores in New York City and Las Vegas.
In an interview with National Jeweler this summer, CEO Greg Kwiat explained how Mine to Shine works.
Kwiat works with its longtime partners to source diamonds from Botswana, Namibia, South Africa, and Canada.
Those partners source their rough primarily from De Beers Group, as well as from Lucara Diamond Corp., operator of the Karowe mine in Botswana, he said.
Using De Beers’ Tracr and Lucara’s Clara systems, the stones can be tracked through the supply chain.
“Customers want clarity and honesty about the origins of diamonds and their impact on the world,” Greg Kwiat said in a statement.
The natural diamonds it sources, “have a tremendous positive impact on local communities and citizens. We expect that in the years to come, other brands will follow our lead and adopt a more transparent and engaging approach.”
Frank Adams Jewelers said the partnership is a testament to its commitment to its customers and the industry, ensuring diamond purchases benefit the economies of mining regions and promote ethical practices.
The retailer, which celebrated its centennial last year, recently was named “Family Business of the Year” by the Albany Business Review.
The Latest
The announcement coincided with its full-year results, with growth driven by its jewelry brands.
Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.
Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.
Despite the rising prices, consumers continue to seek out the precious metal.
This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.
Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.