The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Royal Chain Releases First Bridal Catalog
Aptly named “After the Ring,” the themed book focuses on add-on sale items to help retailers retain their customers longer.
New York—Royal Chain, a jewelry manufacturer known primarily for creating gold and precious metal jewelry, has released its first bridal catalog.
Aptly named “After the Ring,” the bridal-themed book provides a line of Royal Chain jewelry focused on add-on sale items for purchase after the ring instead of semi-mounts or wedding bands.
The idea to create the company’s first bridal-themed book, which is 24 pages long, came from Royal Chain Vice President of Marketing Phillip Gabriel Maroof, who saw it as a way to cater to the bridal market without “deviating from the company’s roots,” Royal Chain said in a press release.
It also is designed to help retailers who feel that they lose all additional wedding-related sales to big box stores and online sellers once the ring is purchased.
With pieces starting as low as $29, “After the Ring” includes items the bride might want for her big day or bridesmaid gifts, among other options; the collection features jewelry items in sterling silver, 14-karat gold and 18-karat gold, and some set with diamonds and colored gemstones.
It can be previewed on the Royal Chain website.
Retailers will be able to use the catalog in their stores as a guide for customers to complete their bridal jewelry needs post-diamond purchase.
It will be available for pick-up at spring buying shows, beginning with RJO, which starts Saturday in Nashville. The catalog also will be mailed out to all Royal Chain customers at the end of the month.
To request a copy or for more information, contact the company at marketing@royalchain.com.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.