The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
New Survey Ranks Amazon World’s Most Valuable Brand
The annual BrandZ rankings showed that disruptive companies not rooted to one particular category or region are today’s most successful.
London—A new survey commissioned by marketing and advertising agency WPP has ranked Amazon above Apple in an index of the world’s top brands.
The annual BrandZ Top 100 Most Valuable Global Brands ranking, conducted by Kantar and released last week at the New York Stock Exchange, combines market data from Bloomberg with data from millions of consumers to evaluate brands that are either owned by publicly traded companies or publish their financials.
This year, Amazon occupies the top spot in the index, overtaking Apple, which ranked No. 2, and Google, which ranked No. 3.
WPP and Kantar attributed this to Amazon’s smart technology, which has led to new revenue streams, its emphasis on customer service and its diverse array of products and services.
The once-online-only retailer continues to grow in myriad ways, including by expanding its brick-and-mortar presence with more book stores and the opening of technology-driven, cashier-less grocery stores.
“We’re seeing a move from individual product and service brands to a new era of highly disruptive ecosystems. Brands need to understand the value this type of model can create and should embrace its approach to be successful in the future,” said David Roth, BrandZ chairman and CEO of The Store WPP EMEA and Asia.
Doreen Wang, Kantar’s global head of BrandZ, said: “Amazon’s phenomenal brand value growth of almost $108 billion in the last year demonstrates how brands are now less anchored to individual categories and regions.
“Using their consumer experience and expertise, these brands are crossing over into the business services sector, creating new opportunities for brand growth.”
Morgan Holt, chief strategy officer at brand and retail consultancy Fitch, also said customer service was a major reason why Amazon’s value continues to increase.
“A customer looking to connect with or purchase a product from their chosen brand in today’s world is looking for a smooth and frictionless experience: easy navigation, painless transactions, and a genuine, personal form of contact,” she said in an e-mail to National Jeweler.
“Amazon’s platform sells immediacy, and its stellar customer service ticks all the right boxes. Likewise with Apple, its various help forums and simple navigation support a wide network of customers as they set out to achieve a task. Convenience is king, but a smooth journey is the jewel in the king’s crown.”
After Amazon, Apple and Google, Microsoft occupies the No. 4 spot in the BrandZ rankings, Visa
Chinese retailer Alibaba was No. 7 and Chinese technology company Tencent was No. 8.
Rounding out the top 10 were McDonald’s at No. 9 and AT&T in the No. 10 position.
The fastest riser in the index was social media platform Instagram, which jumped 47 places since last year’s rankings, followed by Lululemon, the athletic apparel company.
Overall, WPP and Kantar said that though technology and finance companies accounted for the bulk of the companies on the list, luxury was the fastest-growing category, followed by retail.
The latter two categories are being fueled by their embrace of digital shopping channels suited to Gen Y and Gen Z consumers, they said.
The index also showed an increase in the number of “sustainable” brands, or brands that work to communicate their responsible practices, whether through social, environmental or corporate initiatives, to consumers.
The Latest
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.