The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Awaiting industry-wide "co-op" diamond advertising
February 24 will mark the first working meeting of the high-level diamond industry companies' effort to develop generic diamond advertising sponsored cooperatively across the supply chain. We're very eagerly awaiting the results of this new project, which could significantly affect...
February 24 will mark the first working meeting of the high-level diamond industry companies' effort to develop generic diamond advertising sponsored cooperatively across the supply chain. We're very eagerly awaiting the results of this new project, which could significantly affect the industry's health.
Demand stimulation is imperative in our luxury business, driven by discretionary spending. Even if the times weren't as hard as they are now, the implications for the long-term are manifold and substantial.
De Beers, of course, has historically played the role of chief diamond advertiser, a natural offshoot of its position as industry-wide marketing cartel. But when it chose to restructure and reposition its model several years ago, this advertising became a victim of the change.
You can't really blame De Beers for that. As more and more diamond production developed outside of its control, its share of the overall pie diminished. Normally in business, that would suggest that those competitors with growing interest in driving the product would begin to chip in to spur demand.
So that's what's happening now. Unfortunately, this industry has never been one to really cooperate on such efforts broadly. More often, it is a small group of well-known companies that end up footing the bill.
Perhaps that's what will happen again this time. In any regard, however, the success of these efforts is critical, because our industry needs marketing badly and needs it now.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.