IndependentsMay 01, 2024
Harwell Godfrey Opens First StoreIt is located in Marin County, California.
TechnologyDec 17, 2015
Amazon Increasingly Used for Search, Survey Says
A vast majority of U.S. shoppers will visit Amazon.com this holiday season but it’s not just to order those few perfect gifts, a new survey shows.
New York--A vast majority of U.S. shoppers will visit Amazon.com this holiday season, but it’s not just to order those few perfect gifts.
According to a recent consumer study from BloomReach, U.S. shoppers now are treating Amazon more like a search engine, with 87 percent of consumers indicating they will “comparison shop” on Amazon.
Many U.S. customers, in fact, see Amazon’s product-searching capabilities as better than search engines, specifically Google, according to BloomReach. While 53 percent said that that they found Google and Amazon to be equivalent, 39 percent said that Amazon was better while only 8 percent said Google was better.
“Probably the top advantage that Amazon has is its resources,” BloomReach Head of Marketing and Partnerships Joelle Kaufman said. “Amazon has massive amounts of proprietary search and consumer-purchase data to apply its significant algorithmic intelligence for personalized search.”
BloomReach also asked shoppers why they continued to choose Amazon over other retailers. The top reason, perhaps surprisingly, had nothing to do with price.
Approximately 43 percent of U.S. shoppers said the main reason was Amazon’s ability to intuitively find or predict exactly what they want faster, whereas only one in three (33 percent) said better prices were the main reason.
The survey also found that retailers’ attempts to bring in customers with discounts and sales seem to be less successful these days, as traditional shopping periods are changing and consumers are relying less on these blockbuster deals.
Half of shoppers plan to shop for gifts after Christmas as many think that retailers don’t offer the best deals until after the holiday. Thirty-one percent also indicated that they were going to start their shopping before Black Friday weekend.
BloomReach also suggested that there is some “consumer fatigue” and mistrust that retailers aren’t offering their best prices during the holiday sales weekends anyway.
What will work, the group suggested, is focusing more on omnichannel strategies and saving time for the shopper. When it comes to digital retailing, consumers’ top frustration is irrelevant search results on a site, followed by poor product descriptions.
About 61 percent of shoppers said they would only try twice to search for a product on a retailer’s site before giving up, and 56 percent said they expect a retail site to have an auto-complete search functionality.
Editors' Picks
Sponsored by
More on Technology
The Latest
SurveysMay 01, 2024
Consumer Confidence Falls in AprilConcerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
TrendsMay 01, 2024
Amanda’s Style File: All Eyes on EmeraldsMay’s birthstone is beloved for its rich green hue and its versatility.
Brought to you by
Rio’s Reimagined Podcast: For the Love of JewelersMeet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
SourcingMay 01, 2024
Opsydia Names New Sales and Marketing Director Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Weekly QuizApr 26, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
CrimeMay 01, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
CollectionsApr 30, 2024
12 Otherworldly Pieces From Tiffany & Co.’s 2024 Blue BookThe “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
MajorsApr 30, 2024
Zales Celebrates 100 Years With New CampaignThe brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
MajorsApr 30, 2024
Platinum Guild International Appoints New CEOTim Schlick has been promoted from his previous position as COO.
Events & AwardsApr 30, 2024
Canadian Jewellers Association Brings Back the Summit It’s the second year for the event, slated to take place in October in Toronto.
Recorded WebinarsApr 29, 2024
Watch: Diamond Identification and Evaluation - How to Protect your BusinessSupplier Spotlight Sponsored by GIA
SourcingApr 29, 2024
De Beers to Move Auction HQ from Singapore to BotswanaSales will be paused while the relocation takes place over the next few months.
CollectionsApr 29, 2024
Simone I. Smith Mixes Denim and Diamonds in New Collection“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
IndependentsApr 29, 2024
Venus Jewelers Relocating After 45 YearsThe retailer is moving to a newly designed space in the same shopping center.
SurveysApr 29, 2024
Mother’s Day Jewelry Spending to Reach $7B, Says NRFGifts that are unique and thoughtful are top of mind this year, according to the annual survey.
CollectionsApr 26, 2024
Piece of the Week: Jacquie Aiche’s Starry Galaxy NecklaceThe necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Events & AwardsApr 26, 2024
AGS Conclave and GIA Symposium Are ConvergingThe two organizations will host a joint event, “Converge,” in September 2025.
SourcingApr 26, 2024
Anglo American Reportedly Shopping De Beers as BHP Eyes Anglo Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Events & AwardsApr 25, 2024
Alexis Padis Takes Over as AGS Board President Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
EditorsApr 25, 2024
5 Tips for Creating Fans from the Top (Savannah) Banana Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
WatchesApr 25, 2024
Audemars Piguet and John Mayer Partner on Limited Edition WatchThe Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
SourcingApr 25, 2024
De Beers Lowers Production Guidance for 2024The announcement came as the company reported a 23 percent drop in production in Q1.
MajorsApr 25, 2024
Detroit Lions’ QB Jared Goff Keeps Going to JaredThe three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
CrimeApr 24, 2024
Jewelry Crime Declines Significantly, But Dollar Losses Remain High A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
CollectionsApr 24, 2024
Pippa Small Announces ‘Venus’ CollectionInspired by the Roman goddess of love, the designer looked to the sea for her new collection.
FinancialsApr 24, 2024
Kering’s Jewelry Brands a Bright Spot in Tough Q1The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
