Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
Fura Gems Undergoes a Rebranding
The colored stone miner and marketer has a new logo, tagline and social media campaign.
Toronto, Ontario--Colored stone miner and marketer Fura Gems has rebranded itself.
The company has launched a new brand identity, including a new logo, tagline and social media campaign.
Fura’s new logo, an evolution of the existing one, is inspired by the Fura and Tena mountains in Colombia. The mountains provided the inspiration for the brand’s name when it launched, and now, the customized typeface on the logo also reflects the mountains and the facets of the gemstone.
The company also has adopted a new tagline, “We discover the gem,” capturing the core of the business.
For the first time, Fura also has introduced color into its overall branding. The choice of colors is, not surprisingly, inspired by the gemstones in the company’s portfolio: the vivid green of Colombian emeralds and the intense red of a Mozambique ruby.
“Fura is excited to introduce the new logo design, which marries a subtle evolution of Fura’s old logo and the Fura and Tena mountains with a modern outlook,” CEO Dev Shetty said. “The new design demonstrates clear visual change without losing the meaning, heritage, or recognition of Fura’s logo that has been built over the last year and the value that it holds to those who are a part of the collaboration.”
Fura also revamped its brand identity on social media, featuring the same vivid emerald and ruby hues.
Its new social media campaign will provide regular updates about not only what’s going on with the company, but also what’s happening in the colored gemstone and jewelry sectors.
RELATED CONTENT: Q&A: Catching Up with Fura Gems
Its social channels--which include Instagram, Facebook, Twitter and LinkedIn--will play an important role for the company to reach its partners and trade and also to target the millennial consumer group, which it believes is the perfect audience for ethically mined gemstones, it said in a press release.
The Latest
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.