It is located in Marin County, California.
Watch: 3 Couples Talk About Engagement Ring Shopping
They discuss brands, budgets and lab-grown diamonds.
Austin, Texas—MVI Marketing just released the latest in its series of short videos in which engagement-ring-shopping consumers are asked what brands they like, how much they want to spend and where they shop.
Released last Wednesday, the 2-minute-and-46-second video features three couples, two of whom—Poonam and Sham of Jersey City, New Jersey, and James and Sarah of Chicago—want to spend a maximum of $6,000 on their engagement rings while the third couple has a much larger budget—up to $15,000. Faith, who is engaged to Sean, said she wants “whatever ring makes me feel the best.”
WATCH: The MV Eye’s Latest Round of Engagement Ring Interviews
In the video, all three seem to be fine with the idea of buying a lab-grown diamond, citing the opportunity to still get a high-quality stone but for less money.
James and Sarah, the Chicago couple, also brought up the environment and “ethics.”
James said of man-made diamonds: “They cost less, the ethics practices make me feel like I’m a part of something bigger than myself, and it helps to know they won’t harm the Earth,” while Sarah added: “Lab-grown diamonds are in. Easy on the pockets and also the [ethics] behind them.”
Another interesting takeaway from the video: The name “Tiffany” came up more than once, while two of the women expressed their desires for a simple solitaire style, which surfaced as a trend in National Jeweler’s 50 Jewelers/50 States series.
RELATED CONTENT: Consumers Saw Lightbox. Here’s What They Wanted to Know.The video can be seen above, on YouTube or by filling out a form on MVIMarketing.com.
MVI Marketing did two previous videos on “The Engagement Ring Shopping Experience,” one in October 2018 and the second in February 2019.
In those, they discuss shopping online versus in stores, diamond shape preferences and the benefits of buying a ring from an independent jeweler instead of a large chain. (Tiffany comes up again.)
Both videos are less than 3 minutes long and can be seen on The MV Eye YouTube channel.
The Latest
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.