The announcement coincided with its full-year results, with growth driven by its jewelry brands.
High-priced gifts with a heart
Greenwich Jewelers is giving back this holiday season--with the help of customers. New York City-based Greenwich Jeweler’s “3 Wishes” campaign will take the sales of three high-ticket pieces of jewelry and donate a substantial portion from the sale of each...
Greenwich Jewelers is giving back this holiday season--with the help of customers.
New York City-based Greenwich Jeweler’s “3 Wishes” campaign will take the sales of three high-ticket pieces of jewelry and donate a substantial portion from the sale of each to the qualifying charity of the buyer’s choice.
“We were inspired by each of the pieces of jewelry in our 3 Wishes campaign,” Jennifer Gandia, co-owner of Greenwich Jewelers, said. “Receiving any of these extraordinary pieces as a gift would make anyone’s dream come true, and so we thought it was a great opportunity to make some dreams come true for worthwhile, charitable organizations that are close to our customer’s hearts.”
The first piece of jewelry in the campaign is Todd Reed’s 36-carat diamond necklace (below), inspired in part by the ceremonial breastplates used in ancient Mayan rituals. The diamonds originate from the Canadian Diavik mine and are near colorless diamond crystals, sawn in half and set into 18-karat gold and sterling silver in their natural state.
The suite of diamond crystals are so rare that Reed says designing the necklace was a “once in a lifetime opportunity.” Priced at $190,000, a full $10,000 will be donated to charity.
Gurhan’s 24-karat gold and rose-cut sapphire necklace (below) will also be included in the campaign. The piece holds 167 carats of midnight blue sapphires, and each purse gold frame was hand-hammered by Gurhan, rendering the piece a blend of ancient technique and modern design.
Priced at $75,000, Greenwich Jewelers will donate $7,500 of the price to the buyer’s charity of choice.
Greenwich Jewelers--inspired by their favorite winter fabric--created their own cuff bracelet for the campaign, aptly named the Cashmere diamond bracelet (below). The bracelet was created with 27 carats if perfectly matched, pale brown, black and near colorless diamonds, set in 18-karat white gold mesh.
With a retail price of $50,000, a charity will receive $5,000 when this item sells.
In total, $22,500 will be distributed to charities from the sale of these pieces. To purchase or check out these charitable jewels, visit Greenwich Jewelers at 64 Trinity Place, between Rector and Thames Streets.
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